With the success of its Better Homes and Gardens brand under its belt, Seven has now completed a pilot for a TV series built around New Idea.
Like BH&G, New Idea is a Pacific Magazine, part of the Seven Media family.
According to B&T Today the pilot is for a daily Seven series.
The format is expected to be similar to Seven’s cooking series New Idea’s Saturday Kitchen, which ran from 2005 and 2006.
With the mag’s celebrity, gossip, fashion and cooking expect these to comprise part of the show. Two years ago Nine’s The Catch-Up had a tie-in with its a PBL magazines.