Top Gear Australia takes a second test-drive
Top Gear Australia returned with new host James Morrison, pulling around 2/3rds of the average audience for the UK series.
The second series of Top Gear Australia returned to SBS last night, with new host James Morrison replacing Charlie Cox.
The show managed 689,000 viewers down from the UK version’s Botswana Special the week before of 991,000.
While the figure is lower than that of the UK template, it’s still a strong figure for a local production on SBS. How well it holds, and how well word of mouth travels with the revamp, will be key questions in coming weeks.
Broadly speaking the first series averaged around the 600,000’s for SBS -again about 2/3 of the UK edition, down from its strong debut but a healthy figure for the broadcaster compared to local productions.
SBS also debuted Dave in the Life last night although it didn’t sustain the audience with just 242,000 viewers.
Against AFL in southern states SBS also saw its Monday share dip to 6.0% down from 7-8% averages.
Elsewhere on Monday viewing, MasterChef Australia won its slot with a strong 1.33m viewers and a much-hyped Four Corners took 1.01m. TEN’s Good News Week also passed the 1m mark.
More regular Monday figures will resume next week when AFL is off the table.