Channel Nine will reportedly focus on live coverage of the Vancouver Winter Olympics between 9am and midday during the week, with highlights packages from 9.30pm and extended coverage at weekends.
Nine has the exclusive rights to the opening and closing ceremonies, for which it is selling dedicated advertising packages worth a reported $600,000. Nine’s broadcast is expected to include Eddie McGuire and Ken Sutcliffe, but so far there have been no announcements.
Last week Foxtel announced an additional fee for its 1600 hours of coverage, including 340 live hours, on 8 channels, four of which are in high definition. So far no hosts or commentators have been announced by Foxtel, though one report suggested Sarah Murdoch was being courted for an on air role.
Foxtel is selling four partnership packages to advertisers for about $750,000 each and eight sponsorship packages estimated to cost $40,000. No other advertisers will be allowed to book commercials on the Olympic channels, according to Damian Keogh, sales and marketing general manager at Foxtel sales arm MCN.
The games take place in Vancouver from February 12 – 28, 2010.
Source: The Australian