Seven may have won the week again, but it was the might of TEN that was the real news story. It took out second place and pushed the Nine Network to a demoralising third position. MasterChef Australia powered TEN to its best survey week for the year.
Seven won the week with 27.0% ahead of TEN’s 25.8% and Nine’s 25.2%. The ABC had 17.1% and SBS 5.0%.
Once again TEN won 16-39, 18-49 and 25-54 demos. TEN has now overtaken the Nine Network this year in the 18-49 demographic (it also leads in 16-39, leaving Nine 25-54).
TEN won three nights this week, Sunday, Monday and Tuesday. Seven took Wednesday, Friday and tied Saturday. Nine won Thursday and tied Saturday.
Seven also won Sydney, Adelaide and Perth, Nine won Brisbane, TEN won Melbourne.
Seven News (Sunday) was again best for the winning network with 1.79m -no wonder it wants Dancing with the Stars to follow. Big audiences followed for Today Tonight, Bones, The Zoo, Find My Family, Criminal Minds, Better Homes and Gardens, All Saints, Grey’s Anatomy and Ghost Whisperer. This week’s Thank God You’re Here was challenged by a reality show, prompting some to ask about that line of switching networks to gain a bigger audience. Despite some losses in Sydney and Melbourne this week, Sunrise remains 75,000 national viewers clear of Today. However it’s been a long time since these words were used: Home and Away was thrashed.
MasterChef Australia -Challenge, TEN’s Sunday night edition, was the #1 show of the week, on a staggering 1.96m viewers. For a cooking show many were dubious about, it is charting better than dancers, singers, and brawling housemates. At this rate the finale will top The Biggest Loser. Similarly its weeknight edition took home figures in the vicinity of 1.3 – 1.8m viewers. Yet it was not the only success for TEN. Talkin’ ‘Bout Your Generation recorded its best audience at 1.7m viewers. Also strong were NCIS, Merlin, Recruits and Rove. TEN News at Five continues to dominate its hour. So You Think You Can Dance (US) improved on its debut, but The Biggest Loser (US) remains a problem. Out of the Blue is clearly only kept to accrue local quota points. Hard to believe TEN didn’t pair this with Neighbours and keep it as the stripped show the way it was produced.
In a light week for Nine, its News (Sunday) was again its top show with 1.62m. Random Acts of Kindness had a good debut with 1.41m. It might have won Sunday if CSI hadn’t lost so much traction recently. Also strong were 60 Minutes, Sea Patrol, Getaway, A Current Affair, Australia’s Funniest Home Videos and 20 to 1 while Missing Persons Unit won its slot. The AFL Footy Show remains strong. Hot Seat is quietly improving. This week Nine will fare better with the second State of Origin match. It probably won’t be enough to win the week.
1.28m was tops for Spicks and Specks, with other performers including New Tricks, Silent Witness ABC News, 3 Acts of Murder, 7:30 Report, Australian Story, and Nature’s Great Events. This week marks the return of The Chaser’s War on Everything after being suspended for two weeks.
Top Gear Australia appears to have settled around 550,000, still a good figure for the network and twice that of Mad Men. Monday and Saturday were its strongest nights.