Remember that buzz word ‘fastracking?’ It was the word of 2007 when our networks suddenly kicked things up a notch with airing shows swiftly after their US seasons. It had happened intermittently until then, but the power (or threat) of the internet shook things up a lot.
Networks even got in a huff about who “owned” the word ‘Fastracked’ which Seven used for its branding. Then the writers’ strike hit, and suddenly networks were put on the backfoot. Having taken the leap of faith with hot, new episodes ahead of regular programming, they were drying up fast.
By 2008 everybody was using the word. By 2009 it’s barely heard, even if some networks are still bringing shows to our screens in a relatively short time frame. The truth is the real fastracking is happening in our talk shows such as The Late Show with David Letterman, The View etc. It just doesn’t sound as sexy as when it’s applied to dramas like NCIS or The Mentalist.
Now we are seeing promos and teasers for new product that is “coming soon.”
Seven has on air promos for Flash Forward, the new US drama in which a mysterious global event causes everyone to black out simultaneously for two minutes and seventeen seconds. Each person sees a glimpse of their lives six months from now. When they wake up, everyone is left wondering if what they saw will actually happen.
But is it a promotional flash forward too? The show doesn’t air in the US until the Fall season, which is September.
Given we’ve just entered June, the window to promote the show is practically right up there with the Olympics.
Meanwhile Nine has some web teasers for forthcoming product including Rescue: Special Ops, which only recently commenced production. At least these are aimed at media buyers, rather than general public.
There are teasers for more Aussie Ladette to Lady and Farmer Wants a Wife too. Also included are Australia’s Perfect Couple, Survivors, Trouble in Paradise and, bizzarely, that Superstars of Dance series that ended months ago in the US as a flop. It includes Aussie dancers Rhys Bobridge and the Australian Dance Theatre. Hard to know why Nine didn’t slate that sooner, especially given they sent out publicity releases trumpeting its acquisition.