The rebranding of SBS ONE and SBS TWO yesterday maylead to some confusion given that SBS HD is now SBS ONE HD.
The result is a watermark on the channel that sounds awfully confusing to ONE HD, TEN’s 24 hour sports channel.
Freeview CEO Robin Parkes yesterday welcomed the new channel, saying: “SBS TWO is a compelling addition to the free digital channels available on the Freeview platform.
“With free-to-view digital take-up steadily increasing, SBS TWO provides another reason for viewers to
switch to Freeview for the best television Australia has to offer.”
Freeview says it currently offers five digital-only, free-to-view channels: ABC2, SBS TWO, Seven HD, Nine HD and ONE, complementing the networks’ main channels: ABC1, SBS ONE, Seven, Nine and TEN –
providing a suite of 10 channels available now (it omitted to count SBS HD and ABC HD).
It also didn’t indicate any conflict branding between ONE HD and SBS ONE HD, something that is likely to unravel.
Freeview says more new channels will progressively launch this year.