SBS had its best night of the year last night, thanks to the 2009 Ashes Series.
The network took a huge 13.4% share, nearly matching ABC’s 15.5%.
The Ashes averaged 679,000 for its first session, which also bumped up SBS World News (Late) to 535,000. An encouraging sign for the network given its five matches continue to late August.
The viewing night was also unusual due to the continued coverage of the death of Michael Jackson. Nine’s repeat of the Michael Jackson Memorial took 1m followed by a concert in Bucharest at 9pm averaging 854,000. An extended Seven News and a later Today Tonight took out 1.49m and 1.05 respectively. None of which could dent MasterChef Australia which had its best weeknight of the year with 1.93m. That’s pretty much where TEN’s good fortune ended.
Elsewhere the finale of Thank God You’re Here clung to 1.37m and The Chaser dipped below the 1m mark at 992,000 for the ABC.
The early morning Michael Jackson coverage was topped by Sunrise 126,000 (even without Perth), over Today‘s 106.000.
Trouble still hovers over THIS afternoon at just 202,000 -its lowest figure yet. Maybe it’s time to add more Ashes coverage?