Jerry Seinfeld fronts Aussie ad campaign
"Anybody here from Wagga Wagga?" Jerry Seinfeld asks in a new series of ads for a regional Aussie building society.
Jerry Seinfeld has filmed a series of ads for an Australian regional building society, Greater Building Society.
Filmed jointly in New York and Sydney, the ads show the comedian performing stand-up outside makshift branches.
Greater’s head of marketing John Dwyer told B&T Today: “Greater is very much a regional building society, and that is why this is such a big coup. Last year we decided we wanted to go down the celebrity path, but not just to label someone, but to find someone who fitted with our advertising, which is a little cheeky to differentiate it from the major banks.”
He also denied a rumoured $10m fee for Seinfeld’s services.
The ads appear on Newcastle’s NBN from Sunday.
Lucky the building society is a regional one. It saves Seinfeld having to repeat that line about Melbourne being at the ‘ass end of the world.’