MasterChef‘s record ratings on Sunday has even been reported by US media.
Showbiz bible Variety said:
Sunday’s two-hour finale of “MasterChef Australia” nabbed an average 3.7 million viewers, peaking at 4.11 million in the last 20 minutes, giving third-ranked web Network Ten the biggest aud for a non-sports program since OzTam ratings began in 2001.
The previous record was held by Ten’s “Australian Idol” finale in 2004, which nabbed 3.3 million viewers.
It added that: Produced by FremantleMedia, “Masterchef Australia” varies from its U.K. counterpart in a number of ways, including higher stakes such as a big cash prize and a chance for the winner to publish a cookbook.
Meanwhile over on TVByTheNumbers they attempted to translate the Aussie figures into an equivalent American number, which is a tad silly, but makes for good reading:
Australia has a population of ~ 22 million vs. the US population of ~ 307 million. Multiply that 3.7 million average viewers by 307/22 and that’s on par with a US show receiving an audience of 51.6 million. Yow.