Week 28 is officially the half-way mark of the survey year. And what a week it turned out to be.
In a result symbolic of the year so far, Seven won every night except one, TEN finished second and Nine was relegated to third. And in a move sure to be giving commercial networks a headache, SBS also had its best week of the year.
Seven won with 27.5% ahead of TEN’s 23.1% and Nine’s 23.0%. The ABC had 16.1% and SBS 10.4%.
TEN won 16-39 and 18-49 while Seven snatched 25-54 demos. Last week Seven also won all cities.
At the halfway mark of the survey year, in the all important demographics TEN leads the year in 16-39 and 18-49. As of this week Seven pips Nine in the 25-54 demo by 0.1%. A week ago, Nine still held it over Seven -unfortunate timing for Nine.
Seven’s Packed to the Rafters returned to being the network’s best show of the week. With the addition of Melbourne viewers it lifted to 1.85m viewers. Also strong were Seven News, The Zoo, Today Tonight, Bones, Desperate Housewives, Find my Family, Thank God You’re Here and Better Homes and Gardens. The return of Dancing with the Stars impressed, waltzing away with a cool 1.57m across its 2.5 hrs. It helped Seven win Sunday night. The network will be happy if it can pull those figures each week. Sunrise’s early coverage of the Michael Jackson Memorial defeated the competition. Elsewhere, Prison Break trickles down to numbers that would see it dumped, if not for the fact that the series is nearly over. Just 168,000 watched, compared to Lipstick Jungle (232,000) in the same slot the night before. Seven also removes Surgery Saved My Life after this week, following its 471,000 -more than The Jonathan Ross Show (423,000) 24 hours earlier.
MasterChef Australia‘s Challenge on Sunday was again the week’s top show on 1.97m. Start taking bets on how high the finale will be next week? The final week is sure propel the network to envious shares, just as it readies to launch new offerings including Rush, The 7pm Project, Are You Smarter Than a Fifth Grader? and a glimpse of Glee. The reality cooking series even passed the 1.9m mark for a weeknight edition. Amazing. Once again its best performers included Talkin’ ‘Bout Your Generation, Merlin, Rove, Recruits, an NCIS repeat, plus a new Simpsons episode and Good News Week.
It was a tough week for Nine. The best it could manage was 1.38m for Nine News on Sunday, with Sea Patrol, Getaway and A Current Affair its other good performers. Even 60 Minutes was hit hard last week. Nine has also removed Trouble in Paradise after its prized Thursday night was lost as sports viewers flocked to SBS. The real story of the week was the limp finale of homeMADE. Just 900,000 tuned in to watch $100,000 go off -the same cash prize as MasterChef. But did anybody care? Nine’s Michael Jackson Memorial repeat charted well, considering, with 1m viewers. Thank goodness for Saturday -it stopped Seven taking a clean sweep.
New Tricks was best for the ABC with 1.22m and the network taking second on Saturday night. But this week the ABC was also hit in the surge at SBS. Spicks and Specks was down to 1.05m and The Chaser at 992,000. Agatha Christie’s Miss Marple, Australian Story, Nature’s Great Events, ABC News, Grand Designs and Trial And Retribution all did good business.
The 2009 Ashes Series lifted SBS into double figures, with its best share of the year. A good sign with plenty more cricket to come. Saturday was its best night, although Friday had its biggest session with 565,000. It was actually Top Gear that was the network’s top show with 686,000 viewers.