After being dumped by Network TEN for being too expensive, the ARIA Awards has a new home on the Nine Network.
In a deal with the Australian Recording Industry Association, Nine will air the event on November 26th -just before official ratings end for the year. The deal also includes a weekly ARIA singles chart countdown later this year, plus the ARIA Hall of Fame event on August 27 from Melbourne’s Forum Theatre. Pay TV channels MTV and Vh1 will also cover both events.
“Channel Nine’s deal with the ARIAs reinforces our on-going commitment to targeting the younger, advertiser-friendly demographics,” Nine’s director of sales and marketing, Peter Wiltshire, said.
Industry rumours have previously suggested that Nine was seeking the ARIAs, and a music programme, as part of its forthcoming youth channel.
There was also speculation yesterday that new production group Shine Australia could be asked to produce the event.
Craig Campbell, of Roving Enterprises -which has produced the ARIAs since 2002- has previously said Roving would always be interested to look at staging more ARIA gigs. The event has really grown in strength under the Roving banner.
“I don’t think it’s dead by any means,” Campbell recently said. “You’ve just got to reinvent it. Over the years everything gets a cutback. You’ve just got to look at it and go ‘how would we make it different now?’ And there’s always a way, because if you aren’t going to do it, somebody else is going to come up behind you and do it.”
TEN dumped the event citing costs, rumoured to be around $2m-$3m which didn’t justify the ratings between 1.2 – 1.4m viewers.