IIn a bold marketing move, Channel TEN will offer the first episode of Rush‘s second season online to viewers from 12pm this Friday.
That’s almost two weeks ahead of its television broadcast.
It will be available for viewing only until midnight Sunday night.
This is a smart move by TEN to generate word of mouth with its techno-friendly audience, without inhibiting too much on ts premiere date of July 16th.
Only a handful of Aussie shows have been available online before their on screen premiere, most notably Sea Patrol‘s very first episode.
Catch it online here.