Seven is reportedly pursuing its own reality cooking show, following the stellar success of TEN’s MasterChef, according to B&T Today.
A Seven executive confirmed it will launch something competitive in the market. After 3.74m viewers tuned in, who should be surprised by this news? Let’s hope the copycat isn’t as dire as Make me a Supermodel was to Australia’s Next Top Model (so far no supermodel has yet emerged from Seven’s show either).
Meanwhile Nine’s new Coles-sponsored The Great Aussie Cook Off is intended as a daytime show. But the network is believed to be mulling another MasterChef competitor, not necessarily built around food, with some speculation it could be packaged by homeMADE‘s Julian Cress and David Barbour.Can we please have diverse casting, Nine?
Nine’s Sales Director Peter Wiltshire, said that cooking shows were “nothing new” and that the success of MasterChef was ultimately to do with the drama of the show, not the cooking. Very true.
TEN is said to be unfazed by its rivals’ plans.