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Seven cooking up reality rival

After those record-breaking ratings, now Seven is developing its very own MasterChef competitor.

masterchef logoSeven is reportedly pursuing its own reality cooking show, following the stellar success of TEN’s MasterChef, according to B&T Today.

A Seven executive confirmed it will launch something competitive in the market. After 3.74m viewers tuned in, who should be surprised by this news? Let’s hope the copycat isn’t as dire as Make me a Supermodel was to Australia’s Next Top Model (so far no supermodel has yet emerged from Seven’s show either).

Meanwhile Nine’s new Coles-sponsored The Great Aussie Cook Off is intended as a daytime show. But the network is believed to be mulling another MasterChef competitor, not necessarily built around food, with some speculation it could be packaged by homeMADE‘s Julian Cress and David Barbour.Can we please have diverse casting, Nine?

Nine’s Sales Director Peter Wiltshire, said that cooking shows were “nothing new” and that the success of MasterChef was ultimately to do with the drama of the show, not the cooking. Very true.

TEN is said to be unfazed by its rivals’ plans.

Source: B&T, The Australian

Amended.

39 Responses

  1. Nine’s The Great Aussie Cook Off sounds like a hybrid between Tens Ready, Steady, Cook and The Lifestyle Channels Great BBQ Challenge … and to think Maggie Beer and Simon Bryant have said goodbye to their show The Cook and the Chef just as these things get popular.

  2. @Amir:

    Well that’s a general rule of thumb with reality TV in Australia, but Nine and Seven have had their hits before.

    That being said, TEN are still so much better at it than Nine and Seven.

  3. Seven try to steal every single show that Ten have, poor Ten. But hopefully it will fail. I’ve realised all reality shows made by Seven or Nine have been terrible or have flopped. The only one to come out with hits has been Ten.

  4. Your quite right faik Seven are the master copy cats and have never had an original idea. 60 Minutes from Nine , Spicks & Specks from 2 , Idol from TEN to name a few of many and now it’s a lame attempt at MC *rolls eyes & shakes head sadly*

  5. There is no doubt this is cooking show is cashing in Masterchef’s success. But to say Ten are the only network who come up with original ideas is quite laughable. Ten are just as much a copycat as any other network.

  6. So sick of Seven.
    why do they have to cash in on masterchef’s success?
    today tonight put the word Masterchef in their ads so many time its annoying and now seven is having a copycat show of MasterChef.

  7. Is Ten the only network that come up with their own ideas and don’t do copycat shows? A bit sad that Seven feel they have to have all their shows and everyone else’s as well. They paid megabucks for Kath & Kim from the ABC and Thank God You’re Here from Ten…and now they have blatantly said they are going to come out with their own version of Masterchef.
    Shame, Seven, Shame!

  8. lol@ craig: very true!! 9 should call their new show half baked cause thats what it will be, some cheap version, 7 axes alsaints cause of costs so their new show wont be going all out

  9. lol 7 and 9 developing reality suck at it!!! it will be like all the rest of try hard programs they choose!! is ten the only independent station now??

  10. No wonder TEN are unfazed as anything Nine and especially Seven comes up with will pale in comparison to the awesomeness that is MC and will bomb.

    There can be only one.

  11. “it could be packaged by homeMADE’s Julian Cress and David Barbour” …

    so what they’ll do is get The Block and add some twist to it, put stupid capital letters in the title, get contestants from the same modelling agency as their other shows, and then wonder why nobody will watch it 🙂

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