The Australian Communications and Media Authority has released its findings on Australian content on commercial free to air television in 2008.
It found Seven, Nine and TEN all exceeded the minimum requirement of 55% local content be aired between 6am and midnight.
Channel Seven broadcast 64% Australian content while Nine’s PBL-owned stations on the East Coast aired more than 60% Australian content. TEN just cleared the minimum averaging 56%.
Seven was the only network to increase its local content from 2007.
2008 was a strong year for local content, particularly in drama with titles including Underbelly, Packed to the Rafters, Sea Patrol, Neighbours, Rush, All Saints, Home and Away, City Homicide, The Strip, McLeod’s Daughters, Out of the Blue, Scorched, Canal Road, The Informant and Emerald Falls (some completed in 2007).
Nine Network licensees averaged 286 drama points in their three metropolitan markets while Seven Network licensees averaged 276 points and Network TEN licensees scored 268 points. But while Nine accrued valuable points via a lift in miniseries, it was Seven that actually broadcast more local drama hours (173 hours) over Nine (76 hours) and TEN (170 hours).
All three broadcasters met the quota requirement of 96 hours for first release children’s drama, which spans over a three-year period from 2006 to 2008.
In first release Australian documentaries Seven broadcast more than 82 hours, Nine 43 hours and TEN 24 hours.
Nine had the most NZ content (31 hours), which qualify for local points under the Free Trade Agreement, and was the only network to increase NZ content from 2007. Seven had 27 hours and TEN 7 hours.