TEN loses week to Seven
After MasterChef took a glorious 3.7m the week became not so much Seven's to win, but TEN's to lose. And it was a week when all three commercial networks unveiled new shows.
There isn’t really any other way to put it. This week was TEN’s to lose.
After it set record television records with the MasterChef Australia finale its lead was superb, almost double Seven. While it was never going to maintain that distance it was left to face the reality of its core programming. Nine generally wins weeks with State of Origin’s 2m+ but TEN couldn’t take the week with a show on 3.7m.
Instead it was Seven that quietly strode through on 27.3% beating TEN’s 25.0% and Nine’s 23.4%. ABC had 16.5% and SBS 7.8%.
But in those all important key demographics, there was better news for TEN, which won 16-39, 18-49 and 25-54.
Seven won Tuesday, Wednesday, Friday, Saturday and tied Thursday with Nine. Monday was Nine’s and TEN famously took Sunday. Seven won all cities except Melbourne, which fell to TEN.
Packed to the Rafters was again Seven’s best with 1.85m while other raters included Seven News, Today Tonight, Airways, All Saints and Better Homes and Gardens. World’s Strictest Parents had a big debut on 1.54m as did Surf Patrol on 1.48m. Seven also improved its Thursday line up thanks to The Amazing Race, Double Take and TV Burp. Home and Away has rebounded quickly after the end of TEN’s reality contest, which also gave Dancing with the Stars a tough time this week too. It was the same for Bones. Problems continue with Mondays How I Met Your Mother/ Scrubs (the latter is already cut).
MasterChef’s finale went straight into the history books as out biggest non-sporting rater since OzTAM people meters began in 2001. Its mammoth 3.74m audience surprised everybody and failing a big news event will surely finish as the year’s #1 show. Aside from some division over the judge’s choice, the show ends with extraordinary good will with the audience. Merlin, Talkin’ ‘Bout Your Generation, NCIS, Recruits, Glee, The Simpsons and Rush (which held its audience) followed. The drama would benefit from a stronger lead in than Rules of Engagement. Neighbours had another good week as it bid a character farewell. From Monday all the attention was on The 7PM Project which enjoyed a curious 1.28m on Monday but had slipped to 656,000 by Friday (the night overall was a disaster). So far it is also struggling in key demographics. In contrast TEN News at Five takes about 1m each day.
For the third week in a row Nine landed third. Sunday’s Nine News was its best with 1.47m while Sea Patrol, Random Acts of Kindness, A Current Affair and Getaway all performed. Today’s weekend edition is closing on Sunrise. But there were disaster stories with Dance Your Ass Off and Australia’s Perfect Couple at just 797,000 / 798,000 respectively. If the latter doesn’t improve this week look for another show to vanish. Nine surely needs to stop trying to recapture the couples from The Block. As with Seven, Sunday’s line-up suffered after 7:30pm with 60 Minutes at 900,000 despite a publicised interview. The network was fourth on Saturday.
Spicks and Specks sixties special soared to 1.49m. Elsewhere The Chaser’s War on Everything, ABC News, Australian Story, Grand Designs, Trial and Retribution, and The New Inventors did good business. East of Everything managed 794,000, respectable but less than UK shows in the timeslot, while Q & A‘s return at 464,000 was modest. Scrapheap Challenge continues to be ABC2’s best. ABC1 beat TEN on Friday and Nine on Saturday.
The Ashes Series 2009 hit as high as 710,000 for SBS, al ong way ahead of Liberal Rule’s disappointing 243,000 against Rafters and NCIS. It doesn’t bode well for the return of East West 101 to the same timeslot. Mythbusters moon landing episode was strong at 430,000. SBS managed a 10.0% share on Monday.