WIN Television has confirmed the launch of GO! on Channel 80 for its viewers in August.
In a Press Release issued today, WIN has talked up the arrival of the channel with as much enthusiasm as Nine.
In fact the same quotes attributed to David Gyngell at Nine are now attributed to Andrew Gordon, WIN’s Executive Chairman.
“This new channel is a natural evolution for WIN and for free-to-air television,” Mr Gordon said.
“And that’s the key word – FREE. It means that within weeks our viewers will have access, free of charge, to a second channel offering quality and a great deal of first-run programs.
“It’s a WIN for our audience because it offers more diversity and substantially wider viewing choices than ever before, at no cost.”
He also reiterated Gyngell’s line about Warner Brothers content.
“Warners produce the best international programming across-the-board, no question. And WIN viewers will see the best of it both on our existing primary channel and the new GO! multi-channel,” he said.
No exact airdate was issued by WIN, but Nine is espected to ‘soft launch’ on August 9 with a full launch in September. There is some speculation it could move later to 88, though this is unconfirmed.