ABC causes Sunday upset
Older viewers are ruling Sunday nights, with wins for Midsomer Murders and Dancing. So what's happened to Idol?
The ABC’s Midsomer Murders slammed its competition once again, snaring a huge 1.48m viewers -up from last week’s 1.26m. Together with Stephen Fry in America (1.21m), it helped lift the broadcaster to nearly a 23% share and pushed TEN to fourth for the night.
Seven held with Dancing with the Stars (1.35m) over Domestic Blitz / 60 Minutes (1.24m / 1.11m) and Australian Idol (992,00). The result was particularly harsh for TEN slipping underneath the 1m mark. Despite a peak of 1.33m it only won the 16-39 demographic. Losing 18-49 so early in its season will surely smart. If the show stays low expect extra goading from Dicko to new judge Jay Dee Springbett. Roll on Top 12 live performances.
The news wasn’t good for either Rescue: Special Ops (906,000) or Rove (784,000). Bones averaged 1.08m across two episodes, with 1.31 for the first ep.
GO! again took good numbers for Sunday with Wipeout! tops at 224,000 and The Big Bang Theory at 177,000. On ONE Formula One managed 147,000.
The wins for Midsomer Murders and Dancing indicate older viewers are ruling Sunday nights. So where have all the younger viewers gone?