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Dancing up, Idol down

In the big Sunday night battle it was Dancing with the Stars that came out on top as TEN plays the age card.

jmIn the battle for Sunday night it was TEN that lost out as Australian Idol slipped backwards, allowing Dancing with the Stars to pick up pace.

Dancing grew to 1.47m while Idol dropped to 1.17m. Nine’s 60 Minutes and Domestic Blitz took a decent 1.32m and 1.3m respectively. Even the ABC’s Stephen Fry in America was competitive on 1.03m.

The lift also allowed Bones (1.43m) to defeat Rescue: Special Ops (1.23m -picking up audience) and the return of Rove (1.05m). Seven’s last minute cancellation of Medical Emergency paid off. The show is now currently out of schedule entirely as Seven pushes Dancing to 8:30pm every week.

TEN made a point today of noting that the average age of Idol viewers is 32 years, while Dancing’s is 55. Of course TEN was perfectly happy to see its own average age lift for MasterChef, but now suddenly those same viewers are ready for the aged care facility.

Meanwhile it was Packed to the Rafters’ Jess McNamee who was sent packing from Dancing with the Stars. Just as well a Seven identity was cut from the show, with Lincoln Lewis, Matt White and Kylie Gillies all still in contention the network was at risk of appearing heavily biased.

Seven won the night with a 30.2% share but Nine was close with 28% -no doubt getting a few points from GO!

Week 34

20 Responses

  1. I would rather a Family Guy and other comedies fill the line up in the timeslot between 6:30 and 8:30pm than this DWTS garbage.It would do a lot to the ratings.

  2. I didn’t get into Idol last year but I’m really enjoying it this year. Delta Goodrem was a good judge last night and Marcia Hines’ deadpan reaction to dud auditionees was hilarious! Didn’t watch Dancing but Gerrard still being there and Jess being voted out is just terrible (good for ratings tho!).

  3. When Idol started everyone was obsessed in it, now 7 years later – everyone hates it for some reason. Well I think Idol is must see TV and people should stop dissing it because of Kyle. Hes gone so everyone should get over it! Its still Idol and its changed a little but its Idol. I agree that the audition shows have been really poor and have lacked in that talent but its the performance shows that really show the talent.

  4. DWTS !!!! what a joke, The highest scorer on many nights is out , and the lowest scorer every week is still in. This has to be a bad joke , where is there any fairness in this, I was under the impression DWTS was based on dancing not sympathy..Very sorry to see you go Jess, rest assured I won’t be watching this set up crap any more

  5. Gotta agree with Janey. If a show has an average age of 55, think about it mathematically. For every 40 year old watching, there is a 70 year old watching. For every 25 year old watching, there is a 85 year old watching. Or more likely, for every 25 year old watching, there are two 70 year olds watching. I’m guessing only 30% of DWTS audience is under 50. This is a very old audience!

    And while there is nothing necessarily wrong with this, we all know it is much more difficult to get under 50s watching tv these days. How many successful young-skewing local shows have 7 and 9 got in their schedule? Nine have tried and failed on all occassions, and Seven with not much more success. Ten faces a much harder task when it comes to winning an audience for any of their shows.

  6. I cant believe Jess is gone, and Gerrard is still in?? She had talent, and he, well he is inspirational and thats it. He is getting sympathy votes, and its unfair on the rest. I would have thought Jess had a bigger fan base :/ Oh well 🙁

    Only 3 of my fav couples are left. I hope Matt wins <3

  7. 7 would be extremely over the moon about gerrard not being voted out. this make them think their image in the comunity towards blind people is great. he is a terrible dancer and the judges are right when they bag his dancing. but that plays into 7’s hands. idol is dead, it’s time it got put ot in the pasture. it struggled last year as well

  8. Idol has not clicked this season. I think it’s a mix of poor talent and genuine lack of interest in a tiered format.

    @ Janey. Despite skewing older, DWTS is clearly a success. It has skewed old every season, and it is now into its ninth. The way it is ratng this season I guarantee you it will be back for a tenth.

  9. Gerrard has to go. The idea was interesting, having a blind person on the show but now it’s just cruel. How will they top this? Next year have someone in a wheelchair?

  10. Channel Ten deserves its low ratings for Idol – they’ve just sacked Sandipants for his humiliating treatment of a 14 year old strapped to a lie detector yet last night the producers of Idol deliberately allowed wannabe contestants (who can’t sing) to come on stage and basically humiliate themselves – there is no way any of these poor devils would have made it past the first online audition process yet Idol in its pursuit of exploitainment dragged one asian girl who could barely speak english onstage to audition – one off stage audition would have been enough for the producers to say no thanks but they deliberately allowed this girl on stage. Deltra Goodrem sat there giggling while this poor asian girl nervously attempted to sing – any one of the judges could have stopped her after 5 seconds and said that’s fine but they allowed her to sing for what seemed like eternity while they all pulled faces and giggled while this girl humiliated herself -after pulling stupid faces throughout this excruitating audition the judges very bluntly told the girl she was awful. Unfortunately because her english was poor she actually thought she was being complimented until dicko, using all the charm of a blunt razor bluntly reminded her again that she was terrible.

    It was cringeworthy television that could have come straight from the Vile and Tacky O cringe files!

    Seriously Channel Ten don’t take the moral high ground with Sandipants if you’re going allow this crap to continue…And Delta you seriously lost credibility by sitting there and pretending to care!

  11. With more than 5 million Aussies in metropolitan cities sitting in front of their TV, it seems the networks have a variety of shows the people want to watch on a Sunday night.

    Network Ten has an interesting spin on the night. They report for their target audience (18-49) and (16-39) they won the night, and they were up on last year’s figures in the first hour.

  12. @Jerome.
    I fully agree with you, however it was pointed out in a DWTS forum that the contest is as much for your ‘favourite’ celebrity as ‘best’ dancer.
    I really think it’s time to vote Gerrard off, as many are saying the show has been rigged for him to win…. who knows ?

    I guess I will keep watching as I think Matt White is the biggest improver, I doubt he will win but Kylie could. Perhaps all of us “over 55 Ch Seven viewers ” should pick up the phone and vote.

  13. Oh David…again with the emphasis on total people! By all means mention that Dancing With The Stars won its timeslot in total people, but don’t you think it’s worth mentioning that Idol won easily in 18-49 & 16-39? Don’t you think that is relevant to the story?
    I cannot believe anyone with any knowledge of ratings or the tv industry would honestly think that any show with an average age of 55 years is a success! That is the average age! That means there are still a lot of people older than 55 making up those total people numbers.
    Masterchef may have broadened out Ten’s demographics, but there is no way Masterchef’s average age would have been anywhere near 55! Only shows on Seven or Nine have viewers that most advertisers are not interested in propping up their shows. A good ego boost for stories like this, but really doesn’t mean much.
    Also, Dancing is down over 100,000 from 2 weeks ago, so Idol is not the only show to have lost viewers.

  14. Good work to Rescue managing to improve on their audience from the last two weeks.

    For all the Two & A Half Men reruns, and filling the gaps with 20 To 1 marathons during the rest of the week Channel 9 seem to be getting most things right on Sunday nights.

  15. argh why did jess leave, it should have been gerrad, gerrad should have left weeks ago, this is not fair on the other dancers anymore. they put in so much work that at the end of the day means nothing becaue they are competing with a contestant with the sympathy vote.

    australia stop voting for gerrad.

    as for ratings. very high rating night last night. all should be happy except idol. that’s a big drop.

  16. i was actually thinking, Jess McNamee finished top of the leaderboard last night on judges scores but still got eliminated, she must be really on the nose with viewers..i hope Kylie wins, she seems really lovely and her partner is hot!

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