Andrew Denton’s newest comedy series on the advertising industry, 30 Seconds, begins next month on the Comedy Channel.
Inspired from real life characters, it features Joel Tobeck as creative director Martin Manning, Kat Stewart, Gyton Grantley, Peter O’Brien, Stephen Curry and Jenna Lind.
The series was written by ad agency Three Drunk Monkeys’ Justin Drape and Scott Nowell plus Prodigy’s Tim Bullock.
Media and marketing blog Mumbrella says of the first episode, “Naturally there’s a bit of exposition in the first episode for non industry folk. But the backdrop is real enough – the underperforming Sydney outpost of global network BND Worldwide; the client who wants to keep an annoying brand icon; the client who wants to get rid of a much loved (and agency created) brand icon; the dead brand icon; the psychopathic new CEO; the awkward client-creative relationship.
“But, more to the point, there’s a proper storyline, laughs, and decent characters. Enough, I think, to be of wider appeal beyond the industry audience.”
It goes to air on the Comedy Channel on Monday September 7.