Things I learned from Money for Jam:
– If your workmates all make lunch for the boys instead of buying take away you’ll save enough money in a year to fly to Disneyland.
– If you fill out online surveys you can get paid quick cash on the side.
– Scott Cam has to appear in just about every show that Shelley Craft is in.
– The National Australia Bank has stitched up a nice little branding deal with the Nine Network.
– Anything’s got to be better than another week of Australia’s Perfect Couple.
Ok, I might have learned a few helpful bits along the way too, but I’m not sure they were particularly insightful or any more informed than a quick segment on any current affairs show. Still that hasn’t stopped Better Homes and Gardens from booming week after week either.
Money for Jam is Nine’s latest infotainment show designed to give viewers recession-busting tips and uncover some unique small business ideas that have separated themselves from the pack. It’s headed up by former Money host Paul Clitheroe, Deputy Editor of PBL’s ‘Money’ magazine Effie Zahos, and Nine resident personalities Shelley Craft and Shane Crawford.
The format of the show moves swiftly through several stories of varying length, with one of the four presenters on hand to brighten up our gloomy world in crisis. Segments also vary in terms of their financial benefit from saving a few bucks in your week to creating home business ideas.
Former AFL champ Shane Crawford tells us he has ‘bounced back’ plenty of times, which presumably is the extent of his financial knowhow given he didn’t allude to anything else (would he therefore have fallen flat on his face a few times too?). Thankfully his story on a guy who has created a range of clothing with inbuilt stubby holders and bottle openers had an original idea -even if it was rather flippantly packaged. Again this is something we’d see in 4 minutes on current affairs footnoted with a clever pub crawling pun by the host.
It was at least more inspiring than the ridiculous “lunchbox challenge” proposed by Shelley Craft who took a bunch of tradies -one of whom just happened to be Scott Cam- and got them to each make lunch for their mates one day a week instead of all buying take away. Well bugger me. After several supposedly comic minutes of twisties on a bun and salad sandwiches the gang realised they had apparently saved a few bucks. A pity the segment producer hadn’t realised if you’re going to make the guys look like they’ve lived through a week try not to film them wearing the same dusty shirt with the same dusty marks?
Effie Zahos’ segment on a booming cupcake business was better. The stories of real people building something from imagination and determination is where this show works best. Lightweight hints enacted by presenters with slight financial cred are a bit of a worry….
Clitheroe also doesn’t do enough in the premiere episode. He doles out a few tips on tax and savings but it just doesn’t feel like much meat and bones when he clearly has the ability to carry it off. This is the Getaway of financial advice, with sexy music and bite size hints supered on the bottom of the screen.
Ironically this show goes to air in the same climate that sees Nine pushing to meet its debt payments, but Clitheroe didn’t seem to have any hot tips for David Gyngell this week. Probably a lot more jam required than selling a few cupcakes there….
The National Australia Bank is also heavily embedded into this show, with an advertiser offer to viewers to switch banks and get a low credit rate that expires at midnight on the night of the show, and a NAB expert online after the show for viewer advice.
In the closing credits it says, “Thanks to NAB for their services provided under commercial arrangement.”
It also said, “This programme is produced as an information service. It contains general information and has been produced without taking account of any person’s objectives, financial situation or needs. This program should not be relied upon as a substitute for specific financial advice.”
Especially when it involves Scott Cam making twisties on a roll?
Money for Jam premieres 8pm Wednesday on Nine.