It was a topsy turvy week of ratings in Week 33. While Nine had one night rising past the 30% share, TEN had another that sank below 15%. And the ABC has a new hit on its hands. That left Seven to remain steady through it all and win another week.
Seven finished with 28.0% over Nine’s 26.3% and TEN’s 21.6%. The ABC had 17.5% and SBS 6.6%.
But it was actually Nine that won 18-49 and 25-54 demos while TEN took out 16-39.
Seven won Sunday, Monday, Tuesday, Wednesday and Friday. Nine won Thursday and Saturday. Sydney, Adelaide and Perth went to Seven while Melbourne and Brisbane fell to Nine.
Top show for the week was again the unstoppable Packed to the Rafters on a whopping 1.9m viewers. Its other big performers included Seven News, World’s Strictest Parents UK, Today Tonight, Better Homes & Gardens, Dancing with the Stars, Surf Patrol, Air Ways, On Board Air Force One and Home & Away. The return of City Homicide won its slot with 1.32m (ep 1) but is much lower than its traditional Monday figures. Last year Seven had the show on Sunday nights. Seven is so pleased with Dancing with the Stars‘ figures on a competitive night that it keeps delaying plans to return Medical Emergency, for fear of losing the audience. It is right to be concerned. Thursdays remain a concern for Seven. The Amazing Race, TV Burp and Double Take are all going backwards (despite the timeswitch flip of 2 of them). Better news for Weekend Sunrise, a long way ahead of Today.
Nine had a better week with some genuine successes -just not the ones it wanted. The biggest audience was 1.54m for Nine News (Sunday) only just ahead of Two and a Half Men‘s 1.52m (Monday). Also strong were Getaway, Domestic Blitz, 20 to 1, A Current Affair and 60 Minutes (which lost a key story) and Australia’s Funniest Home Videos. New drama Rescue: Special Ops won its slot, but couldn’t tip past 1.14m. The Farmer Wants a Wife sat on 1.12m while local production Australia’s Perfect Couple tanked at 701,000 and has since been sliced to just 30 minutes. The Big Bang Theory lost a lot of its lead in from Two and a Half Men. Nine has also now abandoned some of its Tuesday shows, a night the network can’t seem to get right. ACA‘s maligned interview on the Kyle & Jackie O saga helped it defeat TT. There were terrific results in Nine’s Thursday share as it charged to a huge 31% -its best in a long time- arguably due to a lack of competition. Yet the NRL Footy Show took an appalling 165,000 in Sydney, while the AFL version was almost the network’s top show for the night in its hometown. A steady Hot Seat was just 40,000 behind Deal or No Deal on Tuesday.
TEN’s best was Talkin’ ‘Bout Your Generation on 1.47m ahead of the return of Australian Idol’s 1.3m. Some media chose to write down the premiere against last year’s debut, failing to note was against the Olympics last year and Dancing with the Stars this year. A better test will be its first live Sunday sing-off. Other strong shows were Rush, NCIS, The Simpsons and Good News Week. Not enough interest in Jon & Kate (813,000) to greenlight a series version. Law & Order UK debuted to 775,000. The best The 7PM Project could manage was 772,000 on Wednesday. But the worst news lay in wait on Friday -down to a dismal 14.6% share -more than 5% behind the ABC. If TEN argues its audience is out on Friday nights, perhaps it had better give them reason to stay in.
As usual it was Spicks and Specks that shone best for the ABC on 1.44m. But the story of the week was George Gently, that boomed on 1.23m on Friday night. ABC has a new hit on its hands. It lifted the network to 20.4% for the night. Another 1.2m triumphed for Australian Story on Monday. Elswhere ABC News, The Librarians, United States of Tara, Stephen Fry in America, Four Corners and The New Inventors performed. After beating TEN on Friday, ABC levelled with the network on Saturday.
Sunday night’s Ashes match (804,000) nearly helped the network top the ABC, with a share of 12.3% -just 0.6% behind our other public broadcaster. Mythbusters managed 371,000.
Clarification: Despite previous advice to this site, share for GO! was added to Nine last week. Apologies for any confusion.