Yesterday Nine declared GO! was “the most successful multi-channel ever to launch, breaking records in all markets.”
And Guinness Records are no doubt halting the presses as we speak.
Its Total People audience was 2.8% for 6pm – midnight. In its target demographic of 16-39 GO! secured a 5.6% share (5 City Metro, 6pm to midnight) on Sunday night. That was, it boasted, “a staggering 460% greater than ONE HD on debut.”
Of course that’s an equally staggering analogy given GO! has been on air for two weeks.
But there are no figures for GO’s first night on August 9th due to breakout figures not arriving until this week.
Other demos were 18-49: 4.4% and 25-54: 3.9%.
Nevertheless it was a good result.
By comparison Sunday’s primetime share for ONE was 1.9%, ABC2 was 1.1% and SBS TWO 0.4%.
The Big Bang Theory was its biggest show, with an average 230,000 viewers which Nine claimed is ‘the highest rating program in the survey year-to-date across the subscription TV and multi-channel platform, excluding sports events.’
Nine says Australia’s Next Top Model Live Finale averaged 185,000 earlier this year. Earlier this year Foxtel said that had 342,000 viewers but it’s also across two screenings and probably with regional viewers.
That 230,000 could yet go higher, given it was against tough competition from Sunday offerings. GO! is expected to enjoy its biggest audience with fan-favourite Survivor on Tuesday night.
In a recent TV Tonight poll, readers were divided on how big GO’s biggest titles would be, with less than 20,000 viewers the most popular choice followed by 101,000 – 150,000 and 50,000 – 100,000.
But the Pay TV sector hit back at the lure of GO! claiming that 98% of the audience was siphoned off from other Free to Air shows. Just 2% of subscription viewers made up GO!’s Sunday night audience. Indeed, Sunday was an unusual evening with SBS Ashes, a high performance by ABC1 and, the soft result for shows such as Rescue: Special Ops and Rove.
Of course, until GO! is actually available on Pay TV platforms its another unfair analogy. It take some determination to exit one platform for another.
Nine Network CEO, David Gyngell, said: “This is a terrific result for GO! and for free-to-air television. Viewers have embraced the channel and what it has to offer, and to be recording this sort of outcome within a couple of weeks of our soft launch is very good news for Australian television and the PBL Media Group.
“This multi-channel gives our viewers access, free of charge, to a second channel that offers a great range of entertainment. I’m gratified that GO! has delivered such strong ratings already.”
Ultimately everyone was right with their figures, it just depends how you look at it. So far it’s clear GO! has begun to carve out a following.
Today we’ll get our first glimpse of how its weekday shows are performing, including whether it boosted a certain game show.