Seven appears to be responding to the ratings boost that GO! has given Nine’s rating share by adding movies to 7HD.
This Sunday night it will air Cool Runnings at 6:30pm. On Tuesday it plays Bachelor Party at 9:30pm.
On Sunday 27th another family movie, Chicken Little will air at 6:30pm. On Tuesday 29th Starship Troopers screens at 9:30pm.
On Wednesday 30th The Mighty Ducks will air at 7:30pm against Hey Hey The Reunion and Celebrity MasterChef.
Updated: Sun Oct 4th 6:30pm Lemony Snicket’s A Series Of Unfortunate Events, 8:30 Red Dawn.
Wed 7th 7:30 The Hitchhiker’s Guide To The Galaxy, 9:30 Sin City
Any extra audience that Seven gets from breakout programming on 7HD is added to its primary channel. That formula helped Nine across the line last week, and again on Sunday night.
This form of competition is a win for viewers. As I said a few days ago, Seven could get creative if they were concerned about the ratings issue. Seems they are.
Meanwhile TV Tonight hears all stories about plans for Seven’s digital channel, including talk of a Lifestyle channel, are completely off the mark.