Ads on SBS has again been raised as an issue after Greens Senator Scott Ludlum introduced a Bill into the upper house, that aims to ban ads during programs, but still allows them to air in at the end of a show.
“To ensure SBS remains a global leader in public broadcasting it must be protected from the creeping commercialisation that is now evident,” Senator Ludlum told Parliament.
The proposal would amend a Special Broadcasting Service Act (1991) that allowed the broadcaster to run ads before, after and during “natural program breaks.”
In 2006, managing director Shaun Brown announced the introduction of mid-programme ads after claiming extended breaks lost the network viewers.
“On average we lose more than half our audience during these breaks – this is 30 per cent more than other broadcasters,” he said.
Source: The Australian / AAP