Hungry Beast pranks 7PM Project (and a few others, too)
A fake survey about gullible Australians from Hungry Beast leaves a few media organisations red-faced.
Looks like Hungry Beast is about to move in where The Chaser exited.
Several media organisations were fooled by a prank staged by Dan Ilic for the new ABC show, in which a phony “Levitt Institute” released what they claimed was a survey on Australia’s most gullible people.
The hoax report (matched by Levitt’s phony website), titled “Deception Detection Across Australian Populations, ” was picked up by the Australian Associated Press who filed an extensive story on the data. Several news services, including ninemsn and The 7PM Project, ran the news that Sydney is our ‘most naive city.’
One Brisbane radio station even broadcast an interview with a “spokesperson” from the fictitious institute.
Following a call from Media Watch today, AAP realised they had fallen for a hoax and issued a takedown notice.
Comedian Dan Ilic, one of the show’s new presenters, refused to elaborate on his role in the joke.
“What I can tell you (is) it will be an explosive bombshell Wednesday night 9pm on the ABC,” he said, being sure to include the airtime.
That time again? 9pm Wednesday on ABC1.
Over to you for payback, 7PM….