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Idol returning to 7:30pm

Australian Idol addresses its sinking ratings by shifting back to its 7:30pm slot. "We're listening to public opinion," Dicko told The 7PM Project.

aidAustralian Idol is leaving its 6:30pm timeslot and returning to 7:30pm.

Dicko broke the news tonight on The 7PM Project.

“We’re listening to public opinion,” he said.

The change is immediate, beginning Sunday September 20th.

The show has been struggling this year with the network indicating its ratings were low due to a slimmer audience at 6:30pm.

On Sunday night it took just 990,000 with some media asking whether the show should be put to rest.

With Daylight Saving due to start on October 4th the network was also staring down the barrel of a more alarming situation as its younger audience enjoy the extra sunlight.

5:30pm – Sports Tonight
6:00pm – The Simpsons
6:30pm – Talkin’ ’bout Your Generation rpt
7:30pm – Australian Idol
9:30pm – Rove
11:00pm – Movie: The Shape Of Things

TEN’s Head of Programming, Beverley McGarvey says of this change, “In television we have the benefit of daily feedback on what audiences want, and it’s clear by the data that the earlier timeslot wasn’t working for Idol, the switch on at 7:30pm was quite distinct.”

“We gave the timeslot change a good go but in this business, you can make a quick change to get back on track and that’s what we’re doing here…the audience spoke and we listened.”

Updated: Ep 2 of Little Britain USA and Nurse Jackie will shift to Monday nights from September 28th, to follow Good News Week -a move that effectively leaves Supernatural in the balance. Previous advice  from TEN they would follow Rove this week was incorrect.

Meanwhile Don’t Forget the Lyrics is now out.

49 Responses

  1. rove is better after 9.30 cause then they can say what they want without being censored, and hopefully ten fast tracks merlin to shove in the 6.30 slot in a few weeks

  2. Way to kill a show Ten. You expect Nurse Jackie viewers to stay up that late and then follow the show to Monday the next week. No one is going to see the second episode so I guessing it’s going to tank big time in the Monday slot, worse than Dexter probably.

  3. An interesting move for Idol which may (or may not) work out, but they should have waited a week to be in time for print guides and to save the wonderful Nurse Jackie from being shown so late. Also putting Your Gen repeats at 6:30 IMO is wrong and could kill the golden goose. But if they put new Merlin on then they have nothing to put on next year pre-MasterChef. TEN have it all to blame on themselves – they should have had credible back-up plans for their failed experiments.

  4. Will give Ten credit for trying to fix the ratings issue, consider many have said the earlier timeslot is a downside and is/could be contributing to the bad ratings. Now to see if there is any improvement.

    Can understand Rove being a little annoyed with the late change but would think his show’s time is subject to the Idol, Masterchef or whatever show is currently on beforehand and includes any changes to their start time and end time (including running overtime).

  5. All these shifts at Ten … they’re almost becomming as bad as Nine 😛

    I’d like to see Ten eventually move Merlin into 6:30 Sunday, it was doing so well there earlier on in the year.

    As for Supernatural I’d think it would do better on a night other than Sunday or Monday. The lead-ins seem to focus more on commedy than on drama. I’d say NCIS or Rush would be better lead-ins, genre-wise, to Supernatural. This is coming from a Supernatural fan

  6. Why is “Supernatural s5” being left in the balance?. Is it still on September 27th or 28th now?.

    Will all FTA Shows be shown an hour earlier when Daylight Saving recommences in all states except Qld & WA?.

  7. Dammit, less than one week now Nurse Jackie has been moved… 11:45pm timeslot sucks for a quality show like this – need to move it to put it at a decent time quickly!

  8. Surely having Don’t Forget the Lyrics at 6PM, Idol at 7PM, Rove at 9PM and Little Britain USA at 10PM would work?
    Lyrics is a show which gets our musical side pumping for Idol, and then we shift to Rove which is a nice laugh for afterwards and then shift into much more intense comedy for afterwards.

    However, Little Britain USA and Nurse Jackie being on together after GNW pleases me, so I won’t complain about them.
    But Simpsons/Generation is a pretty poor offering, and probably won’t help Idol’s ratings that much.
    Comission new Generation episodes for Sundays TEN!

  9. hopefully TBYG is just a filler and soon there will be an announcement about fast-tracked merlin. the news about supernatural is sure to anger a lot of people though.

  10. Good move by Ten. This needed to be done, if Idol was broke into 2 shows, Idol – 6:30 Idol 7:30 the results would oof looked very different. They need to stick to the 2 hours, and actually finish at 9.30, there are only 10 contestants left, no excueses. Rove suits 9.30 better to be honest. Little Britain after GNW just makes my mondays perfect. As for Generation, not suprised by this move, ten will want to save new Merlin, but they should of at least tried lyrics at 6.30, it fits with Idol. Personally I would of done 6.30 – Glee (from Sunday past), 7:30 Idol, 9:30 Rove, 10.40: Nurse Jackie.

  11. The move means Idol will avoid clashing with the NRL Grand Final on October 4 in NSW, QLD, VIC, ACT and TAS, which would have been a ratings disaster. But it also means the performances will have to be sped up so the program can finish on time.

  12. What a horrible lineup. Screening Your Gen repeats is almost as desperate as airing 20 to 1 or 2.5 Men repeats.

    I’m sure other Supernatural fans will appreciate this news…

  13. lol poor Rove, always getting kicked around. But still, I think this is sensible. Should have kept it in the 7.30 slot to begin with. Wonder how TBYG will rate..

  14. Wait for Merlin to be fast tracked to 6.30 Sundays. That would really help their shares. Hopefully from Sept 27, giving them more than a full week to promote. Would have been too soon to put on from this Sunday.

  15. maybe the reason for the rating being bad is. the show isnt worth watching any more. i doubt the time slot is the reason for the show rating so low.

    they should have tbyg on for 2 hours and idol for an hour. people would rather watch tbyg than a show that isnt even producing sny decent talent

  16. Why not just put new Don’t Forget The Lyrics in at 6.30pm instead of TBYG repeats? Get the audience in a sing-song mood during Lyrics, then ready to continue it into Idol? It’s too soon for TBYG repeats … it just finished 2 week ago!

  17. TBYG? TEN need to take heed of Channel 9 and Gordon Ramsay. Saviour then ratings disaster. That said, we all expected it to happen to 2.5men, and it’s going strong… But 2.5 has plenty of episodes. Most people will have seen TBYG.

    It’s a good move to make Idol at 7.30, but it puts Rove out to 9.50ish. TEN just has a lack of other rating material. TBYG, Rush, Masterchef, NCIS. Other than that, it’s pretty average rating material.

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