Channel Seven has unveiled its free-to-air digital channel 7TWO, a broad entertainment channel set to launch on Sunday, November 1, 2009 at 12noon on Channel 72.
Channel Seven’s Director of Programming and Production Tim Worner said, “I am pleased to announce that 7TWO will be the new home for premiere episodes of our international hits including J.J Abrams’ Lost, Ugly Betty, Heroes and 24,” said Worner.
“We’ve been strategic in putting together a program schedule for 7TWO that allows us to grow our audience between our two channels, without sacrificing one for the other. It is a complementary relationship that will go from strength to strength maximising the opportunities for our audience and clients.”
Other titles including The Sopranos, Six Feet Under, Murphy Brown will screen on the channel alongside new, primetime episodes of The Jay Leno Show, five nights a week.
7TWO will feature British television including A Touch of Frost, Prime Suspect, Judge John Deed, Rosemary & Thyme and Minder to premiere episodes of motoring hit Fifth Gear, Heartbeat, Holby Blue, Benidorm, Gavin & Stacey and Britain’s Best Dish.
Additional themed nights of programming include Action & Adventure, Lifestyle and Movies with family titles from Disney’s studios.
Cooking programmes include Jamie Oliver, Curtis Stone, Rick Stein, Ainsley Harriott and Gary Rhodes on Monday to Friday afternoons.
There are new and classic programs – including Coronation Street, Emmerdale, Shortland Street, The Martha Stewart Show, Home and Away: The Early Years, Sons and Daughters, Magnum PI and Moonlighting – complete the channel’s daytime schedule.
Channel Seven also announced popular television presenter Tom Williams as the face of 7TWO.
“What I love about 7TWO is the great mix of the new and classic. I’m a big Leno fan so it will be great to be able catch that on a daily basis. And I can’t wait to see how the last season of Lost unravels,” he said.
“It’s fair to say I’ll be booking in some extra time on the couch. I can’t wait for it all to kick off.”
To watch 7TWO, tune into channel 72 on a high definition digital television or on analogue or standard definition digital television connected to a digital set top box.
Website now live: http://au.tv.yahoo.com/seven-two/
With Week 1 Tv Guide http://au.tv.yahoo.com/seven-two/schedule/article/-/article/6373630/
This post updates.