Ad dollars rebounding in TV land
Nine CEO David Gyngell says November media buying is picking up: "I'm sure that Seven and TEN are in the same situation."
- Published by David Knox
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Another sign that the ad market is picking up in television today, with Nine CEO David Gyngell telling The Australian that November media buying is exceeding last year’s numbers.
“I’m sure that Seven and TEN are in the same situation,” he said.
“For November we will beat last year’s numbers and that really means that the market has gone from being down about 13 per cent in metropolitan television to probably being down three or four per cent at most or perhaps even better than that. On a year-on-year basis it is incredible and it has happened in a very fast period of time — just the last four weeks. I’m hearing it from other media too. Newspapers and magazines have been strong.”
James Warburton, Seven’s national sales director agreed: “The last quarter looks particularly strong, and a good Christmas for retail will aid in dragging forward demand for 2010.”
Last month he said, “Volume is coming back and that is being partially driven by September, when people got caught out.
”There are quite a few media sectors beyond television which are realising we are through the bottom and we’re back into a period of progression.”
Of course, there’s also nothing like talking up the market as a way of rebuilding the faith.
Source: The Australian
3 Responses
Speaking of volume, and ads:
Can someone please help us do something about the volume of TV ads being much higher than the programming on some networks? I find channel 10 to be the worst for this.
TV advertising dollars are being wasted on me and most people I know, because we all instantly hit the mute button before our eardrums burst.
I also do a lot of internet surveys (which is mostly to do with the advertising industry). Despite being a TV addict, I’m always amazed when they ask me about an advertisment that has been showing, and in about 90% of cases, I’m not familiar with the advertisment. The volume is so uncomfortable, viewers are immediately lunging for the mute button then reaching for a magazine, the internet, or a cup of tea or coffee during each ad break.
Oh, wait. I forgot. I must be imagining it, because back in the day A Current Affair or Today Tonight explained to me that the ads are not actually louder, it’s just “sound compression”….
I defy the executives in charge of this to come into my living room, and see whether the advertising is the same level of volume and comfort as the programming.
Please join the facebook and twitter campaigns that have recently popped up on this issue, if it’s creating unnecessary stress in your life for such a silly reason.
@michael
he has increased seapatrols episode list, for the forth season. seasons1-3 have been 13 episodes and the 4th season will be 16
a 1million an ep thats a bit of an increase…
Well, give us better home grown programmes.