According to the lastest media speculation on Seven’s forthcoming digital channel, executives are reportedly undecided as to whether a launch in late November or in February 2010.
February would see it launch off the back of the Australian Open, and around the same time as Nine’s Winter Olympics (second week of 2010 ratings).
There are just under two weeks before Seven is due to announce the name and content of the new channel, according to The Australian Financial Review.
The channel is due to launch on 72, but there have been ongoing and contradictory reports about its likely name and content.
Seven has just lost its fifth ratings week since Nine has launched its GO! channel. On January 1st commercial networks were permitted to broadcast 2 SD channels & 1 HD channel.
Media buying groups have reportedly urged Seven to make 72 available prior to talks on advertising rates for 2010.
Source: Business Spectator