Facelift coming to Sunrise

Exclusive: Next year Sunrise will sport a new format, set, graphics and logo as the show seeks to freshen up for the new decade.

srExclusive: TV Tonight hears Sunrise is getting a makeover next year.

As it heads into 2010, the Seven breakfast show will be sporting a new studio look at Martin Place.

The show is to get a new set, format, graphics and logo.

Set to coincide with the return of ratings, the makeover is being masterminded by Jim Fenhagen, from Production Design Group in New York City. His credits are formidable: The Daily Show with Jon Stewart, The Colbert Report, CBS Early Show, Anderson Cooper 360, The Martha Stewart Show, Sky News London and more.

But after spending a week overseeing Martin Place, Fenhagen has his work cut out for him. Martin Place, the bank-turned-television studio, is the smallest space he has worked on outside of an Olympics studio.

Meanwhile The Ink Project has been appointed to revamp the show’s graphics. The company has designed for Foxtel, VH1, TVNZ, Coke, Nokelodeon, UKTV, SciFi, SBS ane more.

The changes follow major focus groups by Sunrise.

Sister programme The Morning Show will also have a new set.

35 Responses

  1. I was annoyed in 2007 when Sunrise’s new graphics in essence reverted back to a blue version of its old news ticker after a few days of techinical problems. So a makeover will be much welcomed, especially given that the Today show changed its supers and headline graphics recently.

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