It’s getting close to that time of year again.
Television networks are looking to unwrap some of their shiny new gifts and reveal what is on their calendar.
Next week ABC will have a media launch for ABC3, its new digital channel for kids.
The launch will take place in Melbourne fuelling speculation the channel will be Melbourne-based. The broadcaster is also bringing in media from interstate for the big event.
ABC3 is expected to launch late November or early December.
Meanwhile TEN will unveil its 2010 Program Launch the week afterwards. Its launch comes hot on the heels of the MIPCOM trade event.
Once again CEO Grant Blackley and Chief Programming Officer David Mott will be racking up the frequent flyer points, presenting next year’s highlights to media.
At last year’s launch David Mott announced MasterChef Australia as its Big Brother replacement. This year’s launch should indicate the future for some key shows including Australian Idol, The 7PM Project, Are You Smarter Than a Fifth Grader?, 9AM with David and Kim and the yet to be announced host for The Biggest Loser.
Meanwhile it remains to be seen whether Seven and Nine will even have any splashy affair to advertisers and media. Last year they laid very low. SBS revealed some of their key titles for late 09 / early 10 a few weeks ago, while Foxtel had just had one of its biggest media events in a very long time.