After a media launch for Sky News Adelaide on Tuesday, Sky News Melbourne had its turn yesterday.
Victorian Premier John Brumby launched the dedicated news service for Victorians, set to screen 24-hours a day of local news, politics, business, sport and weather.
He was joined by Foxtel CEO Kim Williams and Sky News Chief Executive Angelos Frangopoulos in the Victorian Parliament.
The channel will be on air from November 15th as part of the new interactive features.
Sky News is also the first television channel to enter into an agreement to carry emergency information such as bush fire warnings issued by the Victorian Government. It will join ABC Radio in the initiative.
Mr Frangopoulos said “Sky News Melbourne is part of our national Sky News Local service expansion and complements our existing Sky News, Sky News Business Channel and A-PAC public affairs channel. We are also upgrading our Melbourne bureau which will enable us to expand our business news coverage in Victoria. At the same time, Sky News Business Channel Active will be introduced which will add interactive features including video and text choices for viewers.”
In addition to Melbourne and Adelaide Sky’s local services will be offered in Brisbane, Perth and Sydney at no extra charge to subscribers, as well as an interactive Sky News Weather.