Welcome to 7TWO
Viewers wil be greeted by "Welcome to 7TWO" when Seven's new digital channel hits the air, followed by movies, Scrubs and all-night AFL matches.
When 7TWO launches at 12 midday on Sunday November 1st it begins with a five minute Welcome to 7TWO greeting. If it’s anything like the “It’s Time” clip on the Yahoo!7 website, expect a rousing Gough Whitlam-like motivational start-up.
From there it launches into Michael Jackson: His Last Televised Concert followed by Disney movies, the first four eps of Scrubs, and three more movies across Sunday night.
Late nights on 7TWO the channel will screen AFL matches from as far back as 1999. Across Monday November 2nd there are more back to back movies, before The Jay Leno Show kicks in at 6pm, followed by still more movies on Monday night.
It’s not until Tuesday November 3rd, Melbourne Cup Day, the channel really moves into its regular programming with daytime soaps, and first run episodes of Ugly Betty and Reaper in the evening.
Heroes follows on Wednesday November 4th, with Season 4 which aired in the US in late September. American Gladiators also airs on Wednesday.
Thursday November 5 sees UK motoring show Fifth Gear (it’s just been given it’s notice in the UK), Stargate Atlantis. Friday night sees a local version of The F Word with Matt Moran while lifestyle shows air Saturday nights.
Unlike GO!, 7TWO does not run on block programming, nor is it aimed at a particular demographic. Its plan is to complement the primary Seven channel with alternative entertainment. It will even enjoy promotion on Seven.
The channel will also screen on Prime with 7TWO branding and on Channel 127 on Foxtel in Sydney, Melbourne and Brisbane (dates to be confirmed).
Most importantly, 7TWO will address a ratings boost for the network that has seen GO! help Nine to 5 weekly wins.
A full Guide for 7TWO is now available on TV Tonight’s Advance Guides.