Fringe without benefits
Go changes: Double Fringe is now single Fringe while some switches also due for Eleventh Hour and Reno 9/11.
Q: So why would GO! bother taking out single episodes of Fringe and Eleventh Hour just to play a movie and then reschedule them next week instead? It shouldn’t really matter on GO! right? Wrong.
A: It’s the final week of ratings. As of yesterday the Nine Network and the Seven Network were tied on exactly 27.9% each in the 18-49 demographic for the survey year.
Of course, that includes both GO! and 7TWO in the equation, which have only both been on air together for a handful of weeks. But winning that demo, would make a big difference, even if the playing field is slightly uneven.
Still, both networks could have had a new channel from January 1…
To be clear, Nine was planning a double ep of Fringe this Wednesday at 8:30pm. Now it will show one new ep and add the Spartan battle movie 300 at 9:30pm.
It’s also adding Transformers to 8:30pm Friday in place of Frasier repeats.
UPDATE: Movie: Superbad airs from 9:30pm Saturday.
So all you guys aged 18-49 (or at least those of you with OzTAM ratings boxes) pick your choices wisely this week.
There’a a lot of execs sweatin’ on your decisions.