There is speculation the axe has fallen on 9am with David and Kim.
The Australian reports that sources say the show has been axed despite no confirmation from Network TEN.
With just weeks to go before co-host David Reyne departs the show after four years, TEN has been facing big decisions.
A TEN spokesperson told TV Tonight, “David announced some time ago he was leaving, and we have always said that lends itself to more changes for 2010. What those changes are we have yet to decide.”
The network neglected to include the show amongst its returning titles for 2010. When pressed by TV Tonight last month, programming chief David Mott said a decision was pending on the competitive morning slot.
“It’s like having 3 casinos in 3 shopping centres all delivering the same thing. What you need is a real point of difference there,” he said. “You’ve got male / female, female, blah blah blah… all well and good. But when you’re delivering the same message in principal and the same reason why they belong then we need to create something new,” he says.
“Where we lose out in the mornings, we gain in the afternoon, and we do. Look at the numbers.
“There is a great opportunity to come up with something new and different in that timeslot and that’s what we’re about at the moment.”
Without a lead in to match Sunrise or Today, the show has struggled to compete with The Morning Show and Mornings with Kerri-Anne.
Yesterday it took just 35,000 viewers nationally against 182,000 for The Morning Show and 89,000 for Kerri-Anne.
In a recent poll by TV Tonight readers, 29% said they didn’t care one way or the other, 26% said they wanted a decent alternative and 21% wanted the show to stay with a new partner for co-host Kim Watkins.
While The Morning Show and Mornings with Kerri-Anne Kennerley both average seven advertorials a day, each worth $1 million a year in revenue, TEN has been down to just four a show.
Co-host Kim Watkins has recently been making appearances on The 7PM Project.
Source: The Australian