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The 11pm Project

The 7PM Project is about to get a late night replay over summer.

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7pmAnother new plan for The 7PM Project after TEN has announced the show will now have a late night timeslot over summer.

From November 30th it will screen at both 7pm and again at 11:15pm or slightly later, to follow the TEN Late News.

As previously reported, on Mondays and Fridays it will also be a one hour show.

TEN is very keen to do what it can to have the show tested by new eyeballs. Last year it programmed Out of the Blue in late nights, conscious that viewers’ schedules are changing with holidays and weather.

This now bumps some programmes to later including repeats of Medium, Criminal Intent, Numb3rs and The Late Show with David Letterman (the latter now starting as late as 1:30am Saturday morns).

But TEN should really be rolling straight out of TEN Late News, The 7PM Project into Letterman. Why do we need to see replays of US dramas when the network can segue from one chat format into another?

We blogged. You listenin’?

42 Responses

  3. I would watch this show if the hosts were different. I can’t stand Charlie Pickering or Dave Hughes, and Carrie Bickmore seems nice but she’s not appealing enough for me to tune in. And repeating the show late at night is not going to change that!

    What I do think would be a good idea is if Seven revived The Nightcap on 7TWO. I really enjoyed that show – the personalities worked well together and it always gave me a laugh. It was never going to get decent ratings on 7HD, but seeing as how there is a growing audience on it’s new channel now might be the time to give it a go.

  4. Love 7pm project (watch it most nights at 7pm) and love Letterman. Rather disappointed that Letterman is now going to be too late for me to watch it most nights. 7pm project is available for download if people want to watch it later at night. Letterman isn’t.

  5. Wont that give them worst ratings!? cause people will watch something else at 7pm cause they know they can see the show again at 11pm.. And Home & Away isnt even on then!

  6. The way it’s going Letterman episodes will air on The Comedy Channel [12.45am] before they do on Ten
    Nobody gives a crap about the 7pm Project at 7pm.I doubt even less are going to bother late at night.

  8. @Damo
    It’s not about getting huge amounts of viewers at 11. It’s about sampling and exposing the show to a wider aud.
    If 15% of those who view at 11p get into the show and follow it to 7pm, that is an extra 40,000 viewers or so.

  10. tell me how well did the repeats do a day later at 3pm. the ratings showed they werent good. if people arent watching it at 7. what make 10 think they will watch it at 11.

  12. Really not happy about Letterman being moved around. If they must repeat The 7pm Project why not put it on after Letterman? Honestly who is going to watch the Late Night News and then bother with a repeat of The 7pm Project when they’ve already watched the news. It just doesn’t make any sense.

  18. It’s a good show though, I reckon it provides a decent alternative to Home & Away and 2.5 men repeats. First time in years that I’ve regularly watched something at 7pm (the last time would have been sale of the century)

  19. If Ten likes people blogging, which they listen to, tell me why, Ch 10 in Brisbane hasn’t recieved a new news set, after all the bellyaching we (by we, I mean me) do on this blog (and others).

    I reckon they should have just a “The “insert time” Project” title. Save people having to get confused.

  20. Why mess with Letterman when it is settled into a good time slot. I agree with you David that it already doesn’t make sense to have repeats of Medium on a Monday night which push back Letterman. I watch the 7.PM Project at 7.00pm and once is enough. I don’t care about the “new eyes”. This plan really annoys me.

  21. Good idea by 10 but agree the rpts of otherwise excellent shows like Medium are not needed.

    I’ll likely watch the 11pm version over the 7pm one as it feels like more of a late night show and I can enjoy it more when I’m not rushing around cooking dinner and whatnot.

  22. I agree. I don’t see the need for repeat Drama at such a late timeslot when Surely David Letterman isn’t going to do any worse than the drama offerings especially that late at night (when TEN only report 6-10.30 figures anyway) and let those who enjoy letterman watch him at a half decent time, this should be the norm in ratings period as well Straight into Letterman after the news at 11-11.30 whenever the news ends on that particular night.

  23. Why do they continue to put Letterman on so late?
    Tuesday thru Thursday they can put it on at 11:15pm, which is great.
    But Monday and Friday, it’s anyone’s guess!!

    If we blog, will they please listen to this????

    I hope so!!!!

    It’s driving me completely nuts!!!!

    So, please, Channel 10 fix it!!!!!

    Thank you. 🙂

  24. ITA why are they showing re-runs of Medium and others before Letterman?

    Can’t wait for their 3rd channel, (2nd SD) for all the shows not now airing on TEN HD.

    As for 7PM it might work better as a late night show but I guess now I won’t be able to watch Letterman’s monologue before I go to bed…

  25. Ten have shown a lot of patience with this show which is commendable, but it has had more than enough time to find a decent audience – yet it hasn’t.

    Dead. Horse. Flogging.

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