7TWO to launch on Prime

Just in time too. Regional viewers in NSW, ACT, Victoria and the Gold Coast finally get an early Xmas present from Prime -but will it be enough to forgive?

24Regional Prime viewers will finally get 7TWO on their television sets from 9am tomorrow morning.

The digital channel arrives more than 6 weeks after it aired to metropolitan viewers, and three weeks after its Tasmanian launch.

It will end a long and frustrating wait for regional viewers who have been angered that they have missed out on the extra shows, and never getting any clarity on when the channel would air.

The launch will push the channel into regional homes in NSW, ACT, Victoria and the Gold Coast.

“Over the last few weeks, Prime has finalised massive infrastructure changes that not only make possible the launch of 7TWO on Prime but also prepare us to deliver even more services to regional Australia,” CEO Doug Edwards said.

Prime promises premiere episodes of programs like Lost, Ugly Betty, Heroes and 24 plus titles including A Touch of Frost, Prime Suspect, Judge John Deed, Rosemary & Thyme and Minder to premiere episodes of Fifth Gear, Heartbeat, Holby Blue, Benidorm, Gavin & Stacey and Britain’s Best Dish.

But some new episodes of key shows have already aired on 7TWO including Ugly Betty, Heroes and Reaper. Whilst the channel may be an early Christmas present its delay will not be quickly forgotten by some Prime viewers. They could be more forgiving if Prime finds a way to “catch-up” on episodes already aired either on air or online.

At least regional viewers will be channel-ready for the return of both Lost and 24, which both return in the US soon. 7TWO has promised them prime 8:30 slots, but yet to declare their airdate.

7TWO on Prime can be seen on Channel 62.

59 Responses

  1. I am disapointed that the martha stewart show was taken off the time slot of last year at 1300 followed by the essence of emerill cooking that has been taken off now martha is on at 0 730 in the morning and being a shift worker is this going to change is emerill cooking coming back

  2. I think Primes on air look and branding is dated and boring (Current look goes back to 2003). When 7TWO first started on the Prime service it was a burst of current trends in TV presentation (even with Prime’s big orange logo). Now Primehave got their hands on it, it just looks and sounds like a broadcast from the late 90’s (it looks crap in 2010). Still am enjoying Alf. GO on the other hand is as fresh as it would be seen in the city areas without the need for a WIN logo plastered or glued on it.

  3. I was away over Christmas & didn’t even know that 7two had started till last week. Unlike GO (which rocks) there wasn’t the publicity. I can’t even get a TV guide for whats on & the EPG isn’t very accurate. As for the shows we missed ie Ugly Betty & Heroes are they going to show them from the beginning as i have tried to watch them but we have missed too much. I have to say compared to GO 7two is a flop & i won’t be bothering with it much

  4. Just spotted Stargate-Atlantis. Brilliant!! After that dumb stunt that Ten pulled by showing Stargate-Universe then dropping it after three episodes (really dumb), turning on 7TWO was fabulous. You’ve just won me over – I’ll keep watching. Ten can go and wither on the vine for all I care. Hey, maybe you guys can pick up SGU where Ten left off.

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