Extra 7PM Project pays off
TEN's decision to extend The 7PM Project took it to a stronger 826,000. And SBS kicked goals with Man Vs Wild.
- Published by David Knox
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- Filed under News
The first weeknight of summer ratings was good news and bad news for TEN.
Its move to extend The 7PM Project has paid off with 826,000 viewers. The network is airing one hour episodes on Mondays and Fridays through summer as a way of attracting new eyeballs to the show. Last night it spent longer on topics and didn’t have its first commercial break for 15 minutes. It also tweaked the set with more orange and brown hues.
But it wasn’t all going their way. Futurama dropped to 664,000 while Supernatural was only 514,000 and 532,000.
Presumably viewers still aren’t aware of where new shows are sitting on summer schedules. Consistent titles including The Mentalist and Destroyed in Seconds fared better with 1.22m and 1.17m respectively.
Elders with Andrew Denton was very strong on 1.00m.
SBS, which claims to perform best in summer, lived up to that word with Man Vs Wild eclipsing Top Gear, 708,000 to 672,000. Repeat or no repeat, it is a stellar achievement.
A very entertaining first episode of Burying Brian was 348,000 later at night for Nine.
36 Responses
Man vs Wild is awesome..SuperNatural is good as well.
I watched the late repeat- it was good!
they should scrap Simpsons repeats at 6pm. Put Neighbours at 6pm and the 7pm project (renamed) from 6:30-7:30pm weeknights
i’ve only watched The 7pm Project a handful of times, but i watched it last night and it was better than usual. It flowed and the interviews / segments were longer.
Yes, Yes, Yes, I’ll have an extra half hour !
Putting 7pm on after the news is a great idea! that’s when I’d see it…. whoever is getting home from work by 7pm isn’t working hard enough…
I wish 7PM was for an hour each night. 🙁 After last night’s episode I can see this show really working.
I’m not sure the set changes worked, but the show flowed far better as an hour. It’s just going to feel claustrophobic when it goes back to half an hour.
Not bad but it was bound to improve without Home & Away and 2.5 Men both of which do well in 7pms target demo. I liked the 1 hour version it was a lot less rushed and more relaxed although I would have liked to hear more about Charlie’s trip up the California coast.
Funny that The Mentalist repeat did just as well as a new ep. Although in my case I missed much of season 1 so it was a new one for me.
If 10 really wants this show to succeed- The show must must adopt elements from ‘The Insider’ (CBS).
IE Best and worst celebrity/ news maker of the day.
@Bindi, the second episode did (according to Ten times). It also just won 18-49.
7pm was great last night; continue with that and I may be a regular viewer come ratings season; the show definately picked up its game and I hope this 1 hour episodes on Mondays and Fridays expose it to more people and it can pick up a bit; I actually think if the show can get around that figure during ratings Ten would be quite happy; its quite a lift from its previous Monday outings. Struggling to crack the 700k and if it does its only just.
Didn’t watch Supernatural as I have seen it already, watch Top Gear of course then FlashForward and recorder Elders. TEN has been promoting Supernatural a lot but maybe come Dec 1st people go into summer mode and forget there are some new shows on?
To be fair, Home and Away has been removed from the equation at 7PM, so it was always going to have a slight improve when pitted against “How I Met Your Mother”.
looking back at man vs wild figures, i debuted 8 weeks ago with 460k and dropped to 350k the next week. since then it has continually risen and has now doubled its low figure. with weaker competition from other networks, the show may get close to cracking one million in the coming weeks.
10 persists with supernatural because of the 16-39 demo, did it at least win that?
Even though I don’t have a ratings box, and have had a few issues with how many people supposedly watched something just because a small sampling did so.. it is great to see that more finally watched 7PM Project. I’ve been watching it since the first episode and have seen it evolve and it really is great and the move to an hour episode has been needed for a long time! Sometimes they spend too little time on a segment and those they interview have hardly had much to say because of it.
@GuanoLad… you say nobody on Tv warned you of the move for Glee? They mentioned after the episode on Thursday last week that it was moving to Sundays, and 10 had been running promos since then.
Supernatural never really rated that well yet for some reason 10 persists with it. Also a bit early to say 7pm project has paid off give it a few more days atleast.
Bogues: 131,000 for later repeat.
I was really critical a few weeks ago when ten announced hour long 7PM Project. I actually quite liked it in the end (I don’t watch any 6pm news or 6:30pm tabloid programming).
Wasn’t too impressed by seeing the same show after Sports Tonight. Bring back Letterman.
David: Is the 826,000 figure just the 7pm showing, or both the 7pm and late showing?
For anyone interested after yesterdays poor performace 5th Grader is now out and replaced by… Yes you guessed it Don’t Forget the Lyrics.
I was surprised to see Glee had moved days. Nobody on TV had warned me of that. However I was somewhat excessively informed about Santa Clause 3.
My partner is a massive Supernatural fan and she saw the episodes that aired last night on ten, some months ago.
Man vs Wild also hit the Top 10 for 25-54, SBS would be stoked!
I was a fan of the early Supernatural but lost my way with TEN’s scheduling…however last night I was once again sucked in for the full two hours!
“Presumably viewers still aren’t aware of where new shows are sitting on summer schedules.”
…or, Supernatural fans have found their craving for new episodes elsehow and elsewhere.