Nine: 2010 Programme Launch

nine 2010Nine CEO David Gyngell, programmer Michael Healy and sales boss Peter Wiltshire today capped off their East Coast tour to media buyers of the 2010 slate for Channel Nine.

It included a showreel of titles including Underbelly, Winter Olympics, Top Gear, Hey Hey its Saturday, The Real Hustle, V, AFP, Community Wicked Love, and The Politically Incorrect Parenting Show. Nine also talked up the fact it will have four local dramas including Cops LAC, Sea Patrol, and Rescue: Special Ops.

Gyngell said in a statement, “I believe we are going into 2010 with the best line up in years. Nine’s Summer of Cricket, followed immediately by the Vancouver Winter Olympic Games is the ideal way to kick off what’s going to be a big year for the network with a powerful mix of exciting new programs both local and overseas, together with returning favourites. Our focus is on variety and entertainment for the whole family to enjoy, with shows like Hey Hey, The Politically Incorrect Parenting Show and Top Gear to name just a few.”

Amongst some of the surprises was the return of Who Wants to be a Millionaire, This is Your Life with a new, unnamed host, and even the return of the National IQ Test.

Here are the shows as supplied by Nine:


· Underbelly – The Golden Mile
The real story of how Australia’s most infamous playground turned into a deadly battlefield.

· Top Gear UK & Top Gear Australia
The show that holds the crown of the world’s most popular television program comes to Channel Nine in 2010. Seen in more than 100 countries with over 350 million viewers, Top Gear is the network’s number 1 acquisition and rightly so. Work is also underway on an exciting series of Australian made specials.

· The Real Hustle
There are a thousand ways you can be hustled. Using hidden cameras and a team of Aussie con artists, we expose Hustlers’ clever scams and tricks so you can beat them at their own game.
Presented by Gyton Grantley.

· Hey Hey It’s Saturday
The Aussie television institution is reborn after the two reunion specials rewrote the history books in 2009. Now with over 300,000 members on Facebook, the entertainment juggernaut has recaptured the hearts and minds of viewers all around Australia. Bouncing into the new millennium with a series of exciting new shows, this year’s number one live entertainment show will return in 2010.

· V
The visitors are coming to every major city on earth, including ours. The new drama that attracted 14 million U.S. viewers.

· AFP (Australian Federal Police)
For the first time ever, the AFP reveals it’s most heavily guarded secrets and investigations in a compelling new series. Across 30 countries and forty series, on guard against crime in Australia and across the world, see the work of our national police force unfold before your eyes.

· Wicked Love – The Maria Korp Story starring Rebecca Gibney & Vince Colosimo
For the first time, the gripping suburban thriller comes to television starring two of Australia’s leading actors. Behind the shocking headlines, the true story of how an explosive love triangle got out of control and became one of our most notorious criminal cases.

· The Middle – Hit US Sitcom starring Patricia Heaton
Average rules! Everybody Loves Raymond’s Patricia Heaton brings her outrageously hilarious new family to television in a wickedly different observational series about modern life.

· Human Target – thrilling new US series
A mysterious security agent for hire assumes different identities, at times literally becoming a human target on behalf of his clients. Using the popular DC Comics title as a springboard for riveting and intelligent action and adventure, this is a thrill ride with no clear boundaries.

· Past Life – new US drama
A groundbreaking new drama that takes us into the lives of people flooded with memories of the past, memories that can’t be explained and are not their own.

· The Forgotten – new US drama starring Christian Slater
Every year, there are countless unidentified victims of murder. When the authorities have all but given up, a team of ordinary citizens take up the cause to find the truth. Follow their fascinating journey in a new series where unsolved murders will not be laid to rest.

· Who Do You Think You Are
Hollywood’s A list delve into their family history and discover the fascinating lives of their forebears. Who Do You Think You Are will feature Sarah Jessica Parker, Susan Sarandon and Lisa Kudrow with more big names still to come.

· The Politically Incorrect Parenting Show
Bringing up kids has never seemed more difficult with all the rules, regulations and judgments modern society places on parenting. Now, clinical psychologist Nigel Latter brings his unique brand of humour to Australia, to lead us through the maze of tactics to keep the little tackers at bay. Presented with tongue firmly in cheek, this is a series that will debunk the myths and have Mums and Dads rediscover that tried and true methods are often the best.

· Survivor – Heroes Vs Villains
The original reality juggernaut is gathering the most memorable Survivors from past series for a special event series.

· Who Wants to Be A Millionaire
One of our most successful gameshows returns with a new multigenerational twist. Kids, can they rise to the top and claim a win for their school? Big cash is on offer as their family watches on. All the lifelines are back as we send kids into the hot seat in the first of a series of Millionaire Special Events.

· Send in the Dogs
A new factual series that follows trained canines at the forefront of crime.

· Community – US comedy starring Chevy Chase
A failed college graduate returns to school and joins a study group of misfits with very different priorities. From the producers of Scrubs and Arrested Development comes a new comedy that challenges the traditional sitcom values with a unique take on lighthearted humour.

· Romantically Challenged
New series about dating in the modern age, starring Alyssa Milano and Australia’s Josh Lawson.

· You’re Nicked
The most incredible real crimes ever caught on camera. From police chases to CCTV and security dramas, You’re Nicked gathers sensational footage showcasing the most compelling situations that unfold in daily life.

· Gordon’s Great Escapes
Experience the lighter side of the world’s most famous chef as he travels abroad to experience the culinary delights of different cultures. A worldwide tour of gastronomic discovery, this is Gordon unplugged and reborn.

· Extraordinary Stories
You won’t believe how bizarre people can be. We discover the craziest and most unbelievable stories on earth.

· Big Trouble in Tourist Thailand
Aussies caught with no help in a foreign land. Follow their journeys as it happens as they try to escape from a world they can’t understand.

· Big
Share intimate stories as clinically obese and overweight people seek to reinvent themselves and regain their former selves. With help from doctors, dieticians and fitness experts, this is not a reality competition, but a journey over months to take charge and slim down.

· Arranged Marriage
Where loved ones help lonely people find the perfect match for the partnership of a lifetime.

Returning Shows
· Sea Patrol 4
· Rescue Special Ops 2
· Farmer Wants a Wife 5
· The Big Bang Theory
· Random Acts of Kindness
· Amazing Medical Stories
· CSI Miami
· Whose Line is it Anyway
· Money for Jam
· What’s Good for You
· Flashpoint
· Kitchen Nightmares
· Test Australia – The National IQ Test

Special Events
· Twenty20
· Winter Olympic Games Vancouver 2010
· Oscars
· 2010 TV Week Logie Awards
· NRL State of Origin
· Wimbledon
· Rugby League Four Nations
· EJ Whitten Legends Game
· Australian Masters Golf
· AFI Awards
· 2011 Rugby Union World Cup
· NRL Finals Series
· 2010 Ashes Series

· Summer of Cricket
· 2012 London Olympics

Returning Favourites
· Today
· 60 Minutes
· A Current Affair
· Nine News
· Hot Seat
· 20 to One
· Getaway
· Domestic Blitz
· This is Your Life
· Australia’s Funniest Home Videos
· Mornings with Kerri-Anne
· The Ellen DeGeneres Show
· The View
· The AFL Footy Show
· The NRL Footy Show
· Wide World of Sports

Not all titles included in the launch are on this list. More stories to come….


  1. If you want Sale of the century or Temptation to come back, please join my Sale of the century Facebook group!!

  2. just wondering if anyone knows what the song &/or bands name is thats played
    durine the new 2010 program launch??? The lyrics say something about building me up………..thanks

  3. Because Bert’s Family Feud is returning to Nine in 2010, will Million Dollar Wheel of Fortune, Temptation, The Price Is Right, the original version of Who Wants to Be a Millionaire, 1 vs 100, Sale of the Century as it’s former name, Burgo’s Catch Phrase, Pass the Buck and Shafted return too?

  4. Because Bert’s Family Feud will return to Nine in 2010, will Million Dollar Wheel of Fortune, Temptation, the original version of Who Wants to Be a Millionaire, The Price Is Right and Sale of the Century as it’s former name return too?

  5. @ Nick – you have a point – when Seven was at the peak of their powers between 05 and 07 their promos for new shows looked more like Movie trailers, Nine and Ten could learn a lot from that technique.

  6. Community is great. Can’t wait to see how 9 manage to kill it.

    Politically Incorrect Parenting Show is quite good too from what I’ve seen. I look forward to seeing the series…could be a sleeper hit.

  7. Who decided which shows were put in the ‘Returning Shows’ category and which were put in ‘Returning Favourites’?
    How is Farmer not a favourite yet Funniest Home Videos is? Bizarre

  8. Hope the IQ Test is on at 7:30PM.

    Also would nice to see a 4th gameshow on Nine (we have Hot Seat, Millonaire and Pyramid)-how about Temptation (with new hosts obviously- seeing as Livinia is pregnant and Ed’s contract expired last year).

    Of course that could be tough to juggle-seeing as 2 and a half men is popular in the 7PM time slot.

    Could AFP prove a challenger to Seven’s border security-Yes I think it can

  9. I’ve seen large chunks of AFP through sly means and it’s absolutely amazing. Genuinely fly-on-the-wall, energetically filmed & none if the freaking xenophobia of border security. Highly recommend, shame it’s on 9: home of audience abuse

  10. Meeeh not bad, definitely better than this year but still we’ll see how much of their new local content gets shown. They’ve done this since around 07, they talk about a new local aussie show, with a terrible name name, it comes in and out of discussion, no confirmation or official promotion, it goes through a name change, absolutesly no buzz or very poor buzz is created, the show then premieres mediocre or s**t, and hovers in and out of schedule, or never sees the light of day.

    This also happens with the launching of imported stuff, we hear about it, talk about it, the network may even run a promo for it but then nothing happens. If they are not going to show it thats fine, but dont talk about it or promote it then decide to ditch it

    They have lost confidence with launching content, so hopefully they’re willing to take risks as it seems like they already are, and will go to the effort of promoting and launching new shows, local and imported. They need a new head of promotions, to promote big new imports like V or The Forgotten like they’re premiere blockbuster movies, not ‘the big drama event’ wtf does that mean. And they can’t go saying its the biggest and best, that means nothing. They have to steer clear of all Television promotion stereotypes, Seven never really went on about how PTTR was Aus’s number 1 rating drama, they may have mentioned it here and there but it was never overused in promotions. People want quality, if they can see the quality through well carried out promotion.

  11. The Price is Right or Temptation for 2010 returning would be nice.

    I wonder since the day they got rid of Kate Collins of ACA if her audience who used to stick around for 2.5 men afterwards has since switched elsewhere.

  12. Love the schedule for next year. I’ll definitely be feeling right at home with Channel Nine.

    Channel Seven’s probably got the worst schedule out of the three commercial networks.

  13. These shows are Nine not GO!
    I fully expect Top Gear Australia to be a series not specials.
    I suspect deals have not yet been done for The Apprentice Australia given it only just concluded. You can’t really announce a show you haven’t secured. My instincts are it will return, especially given the enthusiasm Mark Bouris expressed to me. That’s the biggest hurdle out of the way.

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