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Airdate: Winter Olympics Opening Ceremony 2010

Nine's three and a half hour spectacular from BC Stadium in Vancouver is set for February 13th.

Nine’s broadcast of the Opening Ceremony from the Vancouver Winter Olympics will take place live to air at 12:30pm Saturday February 13th in Sydney and Melbourne, 12pm Adelaide, 11:30pm Brisband and 9:30pm in Perth.

The three and a half hour spectacular from BC Stadium will include commentary by Eddie McGuire, Leila McKinnon, Ken Sutcliffe, Alisa Camplin and Steven Bradbury.

The event is exclusive to Nine as Foxtel’s Olympic deal does not include the live Opening and Closing Ceremonies.

It will be repeated again that night at 7:30pm in Melbourne, Adelaide and Perth and 9:30pm Sydney and Brisbane.

Updated.

24 Responses

  1. Pathetic…. woeful… Ch9 Live (daytime coverage ends just as many events are starting… then at night they show interviews and hardly none of the events. e.g the 2nd leg of the Pairs figure skating…started at Noon on Tuesday (Aussie time), just as Ch9 stopped to show Ellen and Days of Our Lives…. Then the night time edition…showed a paltry 3 contestants from this event…. I recall previous coverages showing ‘most’ of the Figure Skating.
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  2. I am at a loss to understand why the Nine Network doesn’t promote or highlight the Opening & Closing Ceremonies as being Directed by Australian David Atkins and his amazing team?

  3. I hope “Nine’s Wide World of Sports” show Seven how the Olympics should be done. Nine always do them better, but this year, given they will be desperate for cash, I certainly hope they do not bombard us with ads or cut and change the coverage to ACA and other things. But i would like decent 6pm news (ad free too).

  4. @ Bogues, there won’t be any issues with the Cricket and Winter Olympics clashing as the olympics will be live in the morning and the cricket will be live in the afternoons and evenings. Both will be at different times.

  5. All those thinking that Nine will do a ‘better job than Seven’ in broadcasting the Opening Ceremony should just look back at the Commonwealth Games…

  6. In NSW & Queensland arnt they showing the NRL All stars game from the Gold Coast. I think The coverage starts at 6.30 or 7.00.

    Therefore how can they show the replay of the opening of the winter games at 7.30.

  7. One more thing. Sorry for posting the URL (I know it is against rules) nrl.com/NewsViews/LatestNews/NewsArticle/tabid/10874/newsId/57337/Default.aspx seems to suggest that Channel Nine will be showing the All Stars game on the night of February 13th (kick off is 7:30pm qld time)

  8. Hi David,

    While you are putting questions to channel nine, do you know what they are doing when the cricket is on at the same time as olympics? Like with AFL, the Olympics and Seven in 2008, one group isn’t going to be happy as I believe they both are on the anti-syphoning list (and thus can’t be moved to Go!)

  9. Lets do some maths – about $80m for the rights and about $5m in production costs equals lots and lots of ads.

    This is pure TV economics. You either make a loss or break even. Given Nine’s current financial situation, they will be going for the later. Nine will make some money back with the sharing of the rights fee with Foxtel who have the advantage of charging people for the right to watch. All Nine can do is run ads to recover their expenses.

    Of course, the real risk they face is by running some many ads, people don’t watch and they will be subject to penalty payments to their major sponsors. This is what happened with the ill-fated World Cup Footy Show from Germany. The sponsors were promised 2m viewers and were charged accordingly. When it failed to deliver those numbers, Nine was forced to run free ads for their sponsors.

    So enjoy the Winter Ad/Promolympics which will be intercut with some action frm the snow.

  10. Nine has done more promotion, for these Winter Olympics than Seven did for both Salt Lake City in 2002 and Torino in 2006. The hardest sporting promotion job in this country I reckon is not the Oz Open, cricket one dayers nor 20-20 cricket, but selling the Winter Olympics, as something Australian viewers must watch.

    Nine’s promo campaign has done quite well (even if they copied the idea of Olympic watermarking of all programming from NBC, in the months leading up, something Seven never really took on board), and hopefully will achieve the “impossible” task of making the Winter Games look equal to it’s summer cousin in the eyes of viewers.

  11. Most likely the 7.30pm replay will be unwatchable due to ads and promos. I’ll be HDD recording the 12.30pm live broadcast as it should only have breaks as per the host broadcaster’s schedule. It should make for more enjoyable viewing that evening.

  12. I hope Nine show Seven how Olympics coverage should be like. Seven’s Olympics coverage was awful, the last straw was when they announced in the studio that an Australian came 24th in some event but they didn’t even bother to mention who came first.

    Naturally, priority is given to events with Australians, that’s expected but I hope they don’t go into the mawkish end of the spectrum like Seven did. I hope Nine will also bring us events that made previous Winter Olympics memorable such as the Jamaican bobsled team who will be competing in Vancouver after missing out last time.

  13. Get Ray Warren in there. He’s far better than Eddie Ego. And if Leila wasnt the CEO’s wife, she wouldn’t be there at all.

    I’ll watch, but if the telecast is bombarded with promos, I might just ditch Nine all together this year.

  14. Well done to the Nine Network to showing the Vancouver 2010 Opening Ceremony live. Now the ciritical thing that probably most people are thinking, will they butcher it like Channel 7’s Beijing’s Opening and closing ceremonies with ads galore? Hopefully not…

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