★★★★★ 0/5

Is this the best network promo ever?

No, it's not. But it certainly catches the attention. Just what was behind TEN's "Celebrity Support Group" promo?

86
Leave a comment

TEN certainly gets brownie points for being bold.

Its new network promo to hit screens this Sunday is set in a “Celebrity Support Group” with several of its network identities playing against type… or is that playing to type….?

There’s Shaun Micallef, Paul McDermott, Natalie Bassingthwaighte, Mikey Robins, Josh Thomas, Amanda Keller and more…

With its kitsch 60s theme music, the tawdry looking community hall, the shoddy sound, the dishevelled wardrobe, -and heck just the fact they brought them all together in the one space is a bit of a feat in itself.

Either way, it’s hard to imagine Seven or Nine putting something like this to air, so on that basis alone it gets the thumbs up.

But where was Sandra Sully sobbing sidesaddle? Why didn’t Paul Bongiorno turn up biting his nails? Angela Bishop would have been zipped in a red carpet straitjacket. Couldn’t Mal Walden have stumbled through “phenomenonenon” just one more time with feeling?

Yes it’s so good we want more.

Over to you now TEN. Bring on Part 2 please!

86 Responses

  5. if the aim was to make the viewer feel excited to watch10 in 2010, its certainly fulfilled it for me. its smart and funny and so much better than anything else ive seen. would you rather that annoying TV thing from 7 ?

  6. I can’t believe the mental health “experts” are complaining about this. Well I suppose I sort of can, seeing as anything remotely funny is now instantly offensive to someone.

    As someone who has also suffered depression and sought counselling in the past, I think it’s a funny ad and not at all offensive. Maybe the “experts” should talk to some of their patients before passing judgement.

  7. Mental health advocates hate it, too. The Daily Telegraph is reporting counsellors have attacked the ID for being “insensitive” and “distasteful.”

  9. I loved this ad. But guess what I’ve found over at Daily Telegraph: dailytelegraph.com.au/entertainment/seriously-sick-sketch/story-e6frewyr-1225824636399

    I’m going now to head butt a very thick wall.
    Unbelievable!

  10. 1. who are all those people .. i only recognise a few
    2. why does it leave you feeling depressed instead of optimistic
    3. why aren’t 10’s shows being heroed ? show me them !
    4. the poor rich actors / presenters pretending to be all upset .. yeah .. people will buy that.
    5.it goes too long and no pay off

Leave a Reply