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Deal or no Deal in new ratings tussle

Another headache for Seven? Figures for Deal or no Deal are down so far this year.

With all the attention given to evening schedules, and the ratings war at breakfast, one could be forgiven for overlooking the game show war that leads into the News for Seven and Nine.

Between Deal or No Deal and Hot Seat, 2010 has not started so well for Seven.

The Andrew O’Keefe game show has taken a drop in ratings this year, allowing Nine’s Eddie McGuire show to snatch several winning nights.

Last week Deal‘s best figure was 558,000 viewers. Hot Seat reached 620,000. Of the four nights they were head to head, each won two apiece. In the corresponding week in 2009, before the McGuire show was competing, Deal was up to 833,000.

So far this week Deal has reached 606,000 while Hot Seat has scored 624,000 each winning a night.

But in the final weeks of 2009 Deal was up to 689,000 (Week 48), 655,000 (Week 47), 684,000 (Week 46), 897,000 (Cup Day of Week 45), and 729,000 (Week 44) when it regularly beat Hot Seat.

As a lead in to 6pm News, the shows are crucial.

This week Nine News has won two of two nights in Sydney and Melbourne. Last week Nine News won four nights in Sydney and three in Melbourne. While they may have been affected by other factors including Olympics, cricket, daylight saving and the appeal of Chris Bath, the real danger for Seven is if a trend continues after the Olympics finish.

That would put the network in a “No Deal” situation.

And just to be fair to everyone, it is still TEN News that wins the 5-6pm slot, up to 866,000 so far this week.

37 Responses

  1. No A nineties/2000-09 comedy is what Seven Needs as a lead in programme to the news.What happens if you can’t stand Hot Seat or Deal or No Deal?You have to do the unthinkable and watch some ABC Kids offering which I don’t mind doing on my rostered weekdays off from work doesn’t work for everyone though.

  2. I like Andrew O Keefe he is just a bit of fun… better than someone with no personality like Eddie Everywhere.

    As for Deal or no Deal I have always watched it and still like it, I like that it is purely a game of chance that anyone can win, life isn’t always about the smartest or strongest getting to win the prize.

    How about bringing back Press Your Luck with the Whammy!

  3. @timmy, Robert – Weakest Link is the best show. I agree with the 5x30min shows a week. If they can work out a format that would go along with it, I think it would definitely revive that time slot for ch7.

    Used to enjoy Deal or No Deal… but it’s gotten old lately, and Andrew is getting on my nerves. Hot Seat… eh, it’s alright but not as engaging as I’d like it to be. So I just sit around and read a book while I wait for the news. Much more entertaining! ;p

  4. @Patrick–Sale of the century was originally a Channel Seven (HSV7) show in the 1970’s as The Great Temptation. Seven should revive the show as The Great Temptation and pop it into the 5.30 time slot.

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