Channel Seven’s My Kitchen Rules format will be showcased to the international market in Cannes at the MipTV sales fest in April.
The format, devised and owned by Seven, will be hawked to buyers via Endemol Worldwide Distribution who picked up distribution rights to the cooking show.
Seven’s show is beginning to gather momentum with viewers, this week hitting a high of 1.47m viewers.
The show was initially said to be produced by the team behind My Restaurant Rules, but Freehand Productions has no connection to My Kitchen Rules, and most of the key creatives have moved on since then.
The series is believed to have 15 episodes, of which 6 have currently aired.
Meanwhile SBS has sold some of its cuisine shows, but not as formats:
My Family Feast will screen on Discovery Channel Asia, Multicanal (Spain), Living TV (New Zealand) and V Australia flights. Food Investigators has been sold to Globosat (Brazil), i-cable (Hong Kong) and Living TV (New Zealand). And Maeve O’Meara’s Food Safari has sold to OKTO channel in Singapore and TV One in New Zealand.