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Seven’s Kitchen yet to rule

Updated: Seven will be reminded today that MasterChef was no breakout hit, after a soft launch for its new cooking reality show while TEN resissues its numbers.

Seven will be reminded today that MasterChef Australia was no breakout hit for TEN, after a soft launch for its new cooking reality show, My Kitchen Rules.

The show managed 1.1m viewers in its premiere, beaten by a new episode of Two and a Half Men on 1.51m which boomed in Melbourne. The Big Bang Theory also bettered it with 1.24m viewers.

Seven’s show, with a format that so far skates dangerously close to Come Dine With Me, will be trying to get viewers to bond more with its personalities with another episode tonight and two more next week.

Monday night was the first true test of upcoming shows as all three commercial networks began airing first-run episodes.

Good fortune continued for Nine with The Mentalist on 1.25m viewers, ahead of Desperate Housewives on 1.02m and Good News Week’s 90 minute return on just 640,000*.

The 7PM Project now has its work cut out as summer begins to wind down. It managed 674,000 -some distance behind Two and a Half Men (1.15m), Home and Away (1.05m) and ABC News (1.01m). In its new timeslot The Biggest Loser took 817,000*. Ross Noble’s Australian Trip was modest on just 187,000*.

Seven’s new US drama Royal Pains trickled in with just 336,000.

Without any Monday Top Gear, SBS’ best was Man v Wild on 444,000.

Today won in Sydney and Melbourne but Sunrise kept ahead nationally, with a big win in Brissy and Adelaide.

Updated: Statement from TEN:

Due to a system error in data submitted to OzTAM, Overnight ratings data available for Network Ten today contained a number of errors. Confirmed program logs will be available tomorrow.

In the meantime, corrected key data – including preliminary timeslots – for your use as follows:

The Biggest Loser (19:31 – 20:38)
Total people 806,000

Good News Week (20:38 – 22:14)
Total people – 827,000
Top program rankings: All people – 16, 18-49s – 4, 16-39s – 3, 25-54s – 7

Ross Noble’s Australian Trip (22:14 – 23:12)
Total people – 632,000
Timeslot winner in total people and all key demographics.

Please accept our apologies for any inconvenience caused.

Week 6

32 Responses

  1. I won’t be watching anymore…they stole the title from ‘My Restaurant Rules’ and the content from ‘Come dine with me’, both shows did it much better!

  2. MKR is essentially a less exciting version, lower stakes version of My Restaurant Rules that doesn’t have the competition aspect that Masterchef thrives on.

    Seperate kitchens hundreds of kilometres isn’t the same as row after row of chefs in timed competition.

    This will get swept aside to a very late night time slot and become the first casuality of the new year.

  3. @ the people who thought they had to watch big bang theory instead of my kitchen rules……………..

    ummmm……hello?????

    There’s Mythbusters, which i believe was on at the same time.
    Always a great show……Seriously people, open your horizons and every once in a while check out whats on sbs/abc…….not the force-fed “australia’s newest smash hit” trash.

  4. My Kitchen Rules is boring and bitchy show starring a bunch of folks who seem to be chosen not for their culinary skills but because they easily fit into a reality stereotype. Young mums, best friends, older couple, douchebags, bitchy girl/snarky gay guy. To top it off you get a pair of smarmy judges – it’s enough to make you miss the wooden presenting of Curtis Stone from My Restaurant Rules.

  5. David rather than using an asterisk, you should update Ross Noble’s figures. It’s quite a difference between 187,000 and a timelsot winning 632,000. Credit where credits’ due. Same goes for GNW.

  6. I already gave my assessment of it in the ratings section, but agree with what’s been said. The contestants are absolutely terrible. All white, 25-35 year olds, annoying and unlikable people. The format was terrible, as soon as it started and had the silly voice over i knew i wouldn’t like it. Stupid having the contestants all rate each other too. I really don’t see the point fo the show, i dunno even know what the prize is. Shouldn’t have wasted your time Seven.

  7. @Jason D: It is not a conflict of interest if all the teams have the same rule and all are barred from voting for themselves. Come Dine With Me does its voting the same way between teams.

  8. The reason Masterchef was a success was that the producers tweaked the original concept (from the original UK Masterchef) & adapted it enough to make it an entertaining tv show (with the dramatic music & challenges & mix of personalities). In other words the Masterchef producers seemed to have a knack for knowing what a tv audience would want & what the tv audience would relate to in a reality kitchen show – journey for the budding chefs. My problem with My Kitchen rules is that it is too straight laced – like watching a documentary with the boring voiceover and the people involved are just not interesting enough to keep watching.

  9. I forgot there was new 2.5 Men until it was over half way through, I really don’t know why I care as it’s the same old juvenile dribble, as for the new shows MKR I didn’t watch so can’t comment I did catch Ross Noble’s Australian Trip and thought it was fun. Cross between Seinfeld and Long Way Round LOL

    Bring on the rest of the 2010 shows!

  10. I only watched My Kitchen Rules since I had seen last night’s episode of Big Bang Theory elsewhere. Otherwise, the promos were horrible and I wouldn’t have watched it. I thought MKR was as boring as going to some lame dinner party which you don’t really want to go to. Even worse is that the competitors were voting which gives a conflict of interest and bias in terms of the voting outcome.

    It wasn’t fun or entertaining, it was bland, unpalatable and there was hardly anything of interest that could be gained by watching it.

  11. Robert summed it up for me: dull and awkward.

    New shows need time to find their legs but they also need to give me a reason to keep watching. I might give MKR one more shot but I really hope it’s more interesting next ep.

  12. MKR was so boring. I had to resort to watching The Big Bang Theory, great show, not a fan of the channel, at all. But i’ll have to continue watching TBBT until MKR finishes, sad, but true. Sorry Seven 🙁

  13. Didn’t watch it as the constant bombardment of advertising for it during the tennis turned me off. Cougar Town will also be bypassed by me for the same reason.

  14. According to Ten’s own data, Ross Noble’s Australian Trip averaged 640,000 from 10.14pm to 11.12pm and won the timeslot. It was also noted that OzTAM had The Biggest Loser from 7.30pm to 9.30pm, GNW from 9.30pm to 11.30pm and Ross Noble’s Australian Trip from 11.30pm onwards.

  15. how many weeks is this meant to run?

    I agree it was very much like Come Dine With Me, just without the clever commentary or interesting or likeable contestants (particularly SA and VIC). I think the NSW pair were assessed harshly but it is always hard being up first but the other teams might find NSW now scores them just as harshly as well.

    I’d like to see WA do well, I think they could be the quiet achievers, but to be honest I don’t know if I want to sit through it for that many weeks to find out.

  16. It was just a bit dull, and awkward, a lot of seemingly manufactured moments of suspense which do not fit the dinner party, oops sorry “Instant Restaurant” environment.
    Also the judges commenting on the food when it came out and everyone waiting to eat didn’t work; I would think this could influence the diner’s scores.
    I’ll stick with CDWM short and entertaining.

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