Snow job on promos
Nine's Olympics seems to have borrowed a few ideas from Seven's Australian Open.
- Published by David Knox
- on
- Filed under News
“If you’re looking for a laugh,” said Eddie McGuire, “don’t forget Australia’s number one comedy Two and a Half Men.”
That came sometime after the plug for Top Gear.
Nine is also promising Wicked Love and V “After the Olympics.” Sounds a bit like “After the Tennis.”
If they start getting actual sports commentators to plug the shows we’ll have ourselves a carbon copy of Seven’s Australian Open.
Meanwhile a Press Release from Nine yesterday creatively claimed Nine had 4.7m watching the Opening Ceremony.
“4.7 million Australians tuned in to watch the magic and excitement of the Opening Ceremony of the 2010 Olympic Winter Games in Vancouver,” it said.
“Nine’s coverage of the Opening Ceremony attracted a combined gross peak audience of 2.290 million viewers across the country (5 City Metro) for the live and primetime broadcasts with a reach of 4.7 million viewers.”
In average 5 city numbers the event actually took 856,000 across its 3+ hours.
It’s gonna be a long games…
Share
- Tagged with Australian Open, Olympics, Top Gear, Two and a Half Men, V, Wicked Love
19 Responses
Its horrible hearing the expert commentators being cut off by the idiots that Channel 9 picked out, their so called “Personalities”. The Winter Olympics happens every four years. I’d much rather hear about whats happening in these events from people that have seen a bit of snow once in a while than a bunch of people who can’t even do their own day jobs at any decent level!
the coverage is great for both channels. fox and 9 i mean. the promos for 9’s tv show are bad and all stations do it. but no one does it worse than 7s
JB’s OK, but Eddie, Dwayne Russell and Mike McCann (as bad as there is in Australian sportscasting) and the cross-promotion makes me want to puke.
Is there a clip of this cross-promotion online anywhere?
Nine are seriously warped fools. The coverage is pretty good but the commentary and the presenters make me want to turn off.
I have just muted the coverage while i listen to my ipod. As for the promo’s i agree looks so much like Seven’s from last year. Nine are so outdated its not funny. The “Welcome Home” script is old school. Oh wait Nine is arent they.
Its out of hand – there really needs to be rules in place that govern acceptable levels of cross promotion during these sorts of events.
Eddie Mcguire and James Brayshaw…
if that isn’t a cause for changing the channel then it’s too late, your already clinically brain dead.
Everything Nine does these days just looks and feels so very cheep and nasty – like some goddawful throwback to the 80s.
Zzzzzz Wake me up when the olympics has finished
Here we had Nine promising to do it better and greater than ever seen on Australian TV, but as you said they have practically copied Seven’s sporting coverage verbatim. Are they scared to be creative? Oh well as the saying goes. If you do what you have always done, then you will get what you have always got.
Looks like big sporting events these days are just about winning the rights to advertise your own shows… Of course let not tell ACMA about this they don’t seem to know whose interests they are supposed to be protecting 😉
It may a long games…if only we get to see some of it at a decent time
Why didn’t Nine pick up Henri Leconte?
What about Darrell Eastlake?
by focusing all advertising on this one event and assuming all of australia is watching they are putting all their eggs in one basket and missing a lot of australians. I don’t watch 7 at all during the open and won’t watch 9 at all during the olympics, so people like me do not see any ads at all. the only channel 7 ads I saw were in the 1 or 2 shows I watched on 7two, otherwise they would have completely missed me.
Have they no shame? Isn’t that what the commercial breaks are for? It’s embarrassing. I’m suprised Nine Adelaide havent digitally plastered a graphic over the nine logo behind Eddie to show it withouth the balls. (to the Eastern readers, Nine Adelaide continued to drop the balls even when the others picked them back up). We get hideous oversized graphics of the Adelaide version hovering over all broadcasts direct from Sydney. It adds to the cheapness which is Nine/Win.
Actually I think the cricket was worse than the tennis for shameless self-promotion!! Everytime I bothered to listen to the Nine commentary (rather than turn it down and listen to the ABC radio version) all you would hear was Michael Slater and Tony Greig telling us about V and the joys of Top Gear. Give us a break guys!
one thing i noticed was the ident with the edited in snowball fight is a lot like the “good lovin'” promo used at last years Austrlian open only with tennis balls.
Eddie McGuire: “Shades of Pat Cash.”
How much does this guy get paid again?
Honestly, if Nine want to scare away viewers, keep going with the obnoxious, arrogant and insincere Eddie McGuire. I honestly have to turn over when he is on, makes me ill!