On Saturday night 7TWO hit a big viewer share of 6.0% -the biggest audience yet reached by a digital channel.
It overshadowed the share of its direct competitors: GO! had 3.6%, ONE 2.4%, ABC2 1.9%, ABC3 0.6% and SBS TWO 0.4%. In fact it was only just behind SBS ONE on 6.4%.
The top show on 7TWO was A Touch of Frost on 253,000, pulling a huge 101,000 viewers in Melbourne alone. A week earlier it was 189,000 nationally. Heartbeat pulled another 200,000 while a week earlier it was the same at 199,000. Michael Palin’s New Europe took 111,000 (last week 134,000).
Comparatively the biggest audience on GO! was Frasier‘s 122,000, while ABC2’s top show for the day was kid’s show The Adventures of Bottle Top Bill and His Best Friend on 131,000.
The size of the audience for 7TWO is indicative of the growing audience for digital channels. 61% of households have made the switch.
GO! Programmers will need to look closely at the big, and presumably older, audience 7TWO snared. In a tight week it would be enough to give the Seven Network a win over Nine.