Why must television promos give everything away?
Network promos for tonight’s episode of Brothers and Sisters identifies the show’s final scene, including the very last story point, which is effectively the episode cliffhanger.
If you haven’t seen it I’ll refrain from the finer detail…
These kind of clumsy mistakes only illustrate that someone doesn’t have their eye on the ball. Nine has some online promos for Survivor recently that showed contestants at Tribal Council. Not too smart when it was getting down to the final few. Apparently that was the work of NineMSN, which has since been worded up.
As for Brothers and Sisters, try cutting a promo that uses more footage from the top of the episode than the end? The rule of storytelling is Set-Up, Conflict, Resolution. What’s the point of giving us the third act in a network promo?