Nickelodeon logo switch
Nickelodeon Australia will roll out its new logo this Sunday night in conjunction with the US Kids’ Choice Awards.
Nickelodeon Australia will roll out its new logo this Sunday night in conjunction with the US Kids’ Choice Awards at 6:30pm hosted by Kevin James.
The Nick Jr. logo will change at midnight on Sunday.
The new logos follow the US change to a streamlined look and replace the 25-year old “splat” design, with a balloon-like font.
“The One Brand philosophy signifies a new coming of age for Nick Australia,” said Katrina Southon, General Manager of Nickelodeon Australia.
“Implementation of this global network initiative enables Nickelodeon Australia’s continued move toward serving our kid and family audiences through TV, online, consumer products, recreation and theatrical events, and heightening our ability to seamlessly navigate audiences across each of our targeted entertainment platforms.
“Creatively, the update also provides the opportunity for some exciting new graphic interpretations both on-air and off-air, revitalising our audience’s experience of our brands. We’re looking forward to unveiling the new look this weekend with one of the biggest programming events on the Nick calendar – the broadcast of the US Nickelodeon Kid’s Choice Awards,” said Southon.
Nickelodeon moves into its 31st year in the US with the number-one kids’ network in the world.
The Australian arm is in its 15th year.