Nine renews The Block for 2010
Channel Nine is bringing back one of the most successful TV shows of the last ten years, to be hosted by Scott Cam.
Channel Nine is bringing back its hit reality series The Block, to be hosted by Scott Cam.
The mix of renovation and soapie-style couples was a TV phenomenon for Nine when it hit screens in 2003. With its glamorous casting and surprise makeovers it averaged some 2.4m viewers every week and became the talk of a captivated TV audience. Its auction finale topped 3m viewers and it remains one of the hit series of the last decade.
Nine’s Director of Programming, Michael Healy, said, “The Block is a unique format that has always captured our ongoing obsession with real estate.
“Right now everybody’s talking about real estate again and I’m very excited that we’re bringing back a show which has been such a phenomenal success.”
A second series in 2004 was also successful, but a promised third series for 2005 did not eventuate. The format by Julian Cress and David Barbour was remade in other countries including the UK, Russia, Israel, Norway, Romania, Sweden, Finland, Belgium and The Netherlands. However the US version The Complex: Malibu in 2004 was a flop.
Nine also returns the reality series after its botched attempt with homeMADE by Cress and Barbour during the economic downturn. Both also created The Chopping Block.
For 2010 Scott Cam replaces former host Jamie Durie, who is now signed to Seven. Four couples will have eight weeks to design and decorate an apartment. All four apartments will go to public auction and each couple will keep the profit made from the sale. The couple who top the auction also win $100,000.
Scott Cam said, “As a builder I know this is one of the toughest competitions that’s ever been devised but having watched the first two series I know it can also be one of the most rewarding.
“I can’t wait to meet the four couples who are willing to take on the challenge this time. Usually I’m the one on the tools so for me, this is going to be fun.”
Casting for The Block 2010 has commenced. Interested couples can contact [email protected] for more information.